Category Archives: Media

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

Posted on March 28, 2013 by Stefano

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading →

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Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Kim Dotcom new venture, Mega, opens: welcome to a new cloud storage service

Posted on January 20, 2013 by Stefano

Internet Millionaire Kim Dotcom has just opened Mega.co.nz, a new cloud storage service which gives (for free) 50 GB of cloud space. (read his story for more details!) I just managed to apply and get a brand new account; according … Continue reading →

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Posted in Business, Business Model, Cloud, Cloud computing, Marketing, Media, Online storage | Tagged , , , , , | Leave a comment

Lecture and Speech Distribution on Mobile: an article by Social@Ogilvy

Posted on November 13, 2012 by Stefano

An interesting article from Social@Ogilvy on Pinterest about Mobile distribution of speech and lectures – and some hints for B2B podcasting too!

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Posted in B2B, BBC, Business, Case Study, Content marketing, Digital media, Media, Podcasting | Tagged , , , , , , | Leave a comment

50 years of James Bond cars: which one is your favorite 007 car? [infographics]

Posted on October 28, 2012 by Stefano

50 years of 007 and the new upcoming Skyfall Bond movie are upping the ante for all Bond-fans around the world. This is an interesting infographics by Mashable that shows in detail all cars used in all Bond movies, their … Continue reading →

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Posted in Car, Infographic, Media, Movie | Tagged , , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

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Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

Newsweek: after 80 years says farewell to paper – will be online only

Posted on October 18, 2012 by Stefano

Sign of the times – as they say. Newsweek, after 80 years, will cease publishing on paper and will survive in the online version only. According to Bloomberg, Tina Brown, current editor-in-chief, has tried almost everything to keep it alive: … Continue reading →

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Posted in Advertising, Brand, Business, Business Model, Digital life, Digital media, Digital Publishing, Media, News, Online advertisement | Tagged , , , , , , , | Leave a comment

Identifying social trends and influences pushes for new social media analytics tools

Posted on September 11, 2012 by Stefano

MediaPost just published this cool post, take a look! Some hints? Brennan Carlson, VP of strategy at Lyris, called for search terms similar to tweets in microblogging sites like Twitter. He said Google and Twitter offer analytics tools, but can’t … Continue reading →

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Posted in 2012 Campaign, 2012 Presidential Election, Advertising, Business Intelligence, Business Model, Case Study, Content marketing, Digital life, Digital media, Google, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Search engine, SEO, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , , , , | Leave a comment

“9-11″ eleven years after: what’s today news, press and media coverage? [infographic]

Posted on September 11, 2012 by Stefano

Today, I woke up with a strange feeling. To me 9/11 means several things and, as most people in the world, I remember where I was in that day and what I was doing – something personal and painful. Then … Continue reading →

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Posted in Digital media, History, Magazine, Media, News | Tagged , , , , , , , , , | Leave a comment

NASA’s Curiosity achievement, technology & some fun too!

Posted on August 8, 2012 by Stefano

A few things about great NASA Curiosity mission you may have missed! Apple was almost everywhere in this mission… just check out this photo of the EDL Ops Center (Entry-Descent-Land Operation) : Mac OS X looks like the weapon of … Continue reading →

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Posted in Apple, Computer, Digital life, Electronics, Gaming, Geekery, Hardware, Media, NASA, Programming, Software, Space, Technology | Tagged , , , , , , , , | Leave a comment

Shopping Center Westfield London offers Wi-Fi… and (almost) free mobile phone charging!

Posted on July 30, 2012 by Stefano

London looks like the center of the universe, these days, thanks to London 2012 Olympic Games. Here comes a tiny news bit that shows how much technology can help/extend shopping experience. Shopping Center Westfield London sports some 312 (!) stores… … Continue reading →

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Posted in Business, Business Model, Case Study, Cell phone, Digital life, Energy, Energy efficiency, Family, iPad, iPhone, Marketing, Media, Mobile marketing, Mobile phone, Shopping, Social initiatives, Social marketing, Social Media, Tech industry, Technology, Twitter, Twitter hashtag, User experience | Tagged , , , , , , , , | Leave a comment