Category Archives: Charity

It’s World Book Day (in UK, at least)! Happy reading!

Posted on March 6, 2014 by Stefano

March 6th 2014 is the World Book Day, a charity event first celebrated in 1995 organized by Unesco to promote reading, publishing and, yes, copyright. This is the UK edition of the worldwide World Book Day, on April 23rd, and … Continue reading →

Posted in Book, Campaign, Charity, Education, Educational, UNESCO | Tagged , , , | Leave a comment

Louis CK’s record: 1 million dollar in 12 days for his show – thanks the ‘Net

Posted on December 28, 2011 by Stefano

You may (or you may not) know Louis CK, an outspoken, 47 yo stand-up comedian. He’s just scored two records at once. On December 10th he launched a brand new idea – and a show too. The idea: sell tickets … Continue reading →

Posted in Business Model, Case Study, Charity, Collaborative Work, Comedian, Crowdfunding, Crowdsourcing, Funding, User Engagement | Tagged , , , , | Leave a comment

International Women’s Day, Google Doodle and “my name is Blonde, James Blonde”

Posted on March 9, 2011 by Stefano

While the world celebrates International Women’s Day on Mar 8, the search engine giant Google also continued its ‘doodle tradition’ by featuring a special doodle in its search engine home page in selected countries. On Tuesday, Mar 8, Google boasted … Continue reading →

Posted in Charity, Google, Marketing, Social initiatives, Social marketing, Social Media, TV ads, Web, Web Marketing, Women | Tagged , , , , , , | Leave a comment