Category Archives: Smartphone

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading

Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Red Cross in the 21st century: donate for Sandy victims

USA has been hit by Sandy/aka Frankenstorm. The first message I got this morning (I live in Italy) on my iPhone while I was in the underground was from First Aid app by American Red Cross (check it here from … Continue reading

Posted in App world, Apple, Green, iOS, iPhone, News, Science, Smartphone, Social Era, Social initiatives, Social Life, Social Media, Social news, Social value, USA, User Engagement, User experience, Web 2.0 | Tagged , , , , , , | Leave a comment

iPhone 5: it’s almost here!!! And could help economy as well – they say…

Are you ready for the greatest (!) tech event of the year? How many rumors will prove for real? Will the new Apple iPhone 5 live up to all expectations? In the meantime, most news & media websites are spreading … Continue reading

Posted in 2012 Campaign, 2012 Presidential Election, Apple, Digital life, Digital media, Economy, Entrepreneurship, Financial, Smartphone, Tech industry, Technology, USA | Tagged , , , , , | Leave a comment

McDonald’s nice marketing idea: Pick’n'Play with smartphones, watch on wall videos – and get a free lunch too!

People may do anything for a free lunch (don’t mind “There ain’t no such thing as a free lunch”) these days – or just to have fun? Even stare at an interactive billboard outside a McDonald’s in Stockholm and play … Continue reading

Posted in App world, Brand, Fast food, iPad, iPad 2, iPhone, Marketing, McDonald's, Mobile marketing, News, Online advertisement, Smartphone, Social initiatives, Social marketing, Social Media, Social survey, User survey, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment