Tag Archives: McDonald’s

McDonald’s Drink Days experiential marketing: 4,000 CDN $ truly frozen coins

Posted on August 7, 2011 by Stefano

Ok, this has nothing to do with social media, digital media or social networks – it’s all conventional, real-world experience. In order to promote Dollar Drink Days, McDonald’s Canada set up this experiment. The place: an Alberta summer beach party … Continue reading →

Posted in Advertising, Brand, Fast food, Marketing, McDonald's, Social gaming, Social initiatives, Social marketing, Social Media, User Engagement | Tagged , , , , | Leave a comment

McDonald’s nice marketing idea: Pick’n’Play with smartphones, watch on wall videos – and get a free lunch too!

Posted on June 15, 2011 by Stefano

People may do anything for a free lunch (don’t mind “There ain’t no such thing as a free lunch”) these days – or just to have fun? Even stare at an interactive billboard outside a McDonald’s in Stockholm and play … Continue reading →

Posted in App world, Brand, Fast food, iPad, iPad 2, iPhone, Marketing, McDonald's, Mobile marketing, News, Online advertisement, Smartphone, Social initiatives, Social marketing, Social Media, Social survey, User survey, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment

Fast food, social media, user survey: an infographic that tells a lot – and it’s not that fast

Posted on June 13, 2011 by Stefano

Fast food is a part of American life, whether we like it or not. But social media users aren’t scarfing down that junk, are they? Sounds like a good topic for a survey filled with statistics that are both obvious … Continue reading →

Posted in Infographic, Marketing, McDonald's, News, Social initiatives, Social marketing, Social Media, Social survey, User survey | Tagged , , , | Leave a comment