Tag Archives: Viral marketing

Levi’s CURVE ID viral video ad: the (back-)camera Jeans

Posted on August 2, 2011 by Stefano

In early 2011, Levi’s launched Curve ID; a range of women’s jeans that fit shape, not size. To complement the launch, Levi’s asked Colenso BBDO Auckland (New Zealand) to start a conversation. They gave the agency $10,000 … and a … Continue reading →

Posted in Brand, Social marketing, Social Media, Social network, TV ads, Video, Viral marketing, Viral video, Youtube | Tagged , , , , | Leave a comment

McDonald’s nice marketing idea: Pick’n’Play with smartphones, watch on wall videos – and get a free lunch too!

Posted on June 15, 2011 by Stefano

People may do anything for a free lunch (don’t mind “There ain’t no such thing as a free lunch”) these days – or just to have fun? Even stare at an interactive billboard outside a McDonald’s in Stockholm and play … Continue reading →

Posted in App world, Brand, Fast food, iPad, iPad 2, iPhone, Marketing, McDonald's, Mobile marketing, News, Online advertisement, Smartphone, Social initiatives, Social marketing, Social Media, Social survey, User survey, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment