Tag Archives: Levi’s

Levi’s CURVE ID viral video ad: the (back-)camera Jeans

In early 2011, Levi’s launched Curve ID; a range of women’s jeans that fit shape, not size. To complement the launch, Levi’s asked Colenso BBDO Auckland (New Zealand) to start a conversation. They gave the agency $10,000 … and a … Continue reading

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