Tag Archives: Levi’s

Levi’s CURVE ID viral video ad: the (back-)camera Jeans

Posted on August 2, 2011 by Stefano

In early 2011, Levi’s launched Curve ID; a range of women’s jeans that fit shape, not size. To complement the launch, Levi’s asked Colenso BBDO Auckland (New Zealand) to start a conversation. They gave the agency $10,000 … and a … Continue reading →

Posted in Brand, Social marketing, Social Media, Social network, TV ads, Video, Viral marketing, Viral video, Youtube | Tagged , , , , | Leave a comment