Category Archives: TV ads

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

Posted on March 28, 2013 by Stefano

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading →

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Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

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Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

London 2012: James Bond escorts The Queen to the Olympics Games opening ceremony

Posted on July 28, 2012 by Stefano

Ok, I’m a James Bond/007 long-time fan, but this video by BBC gets the real Crown (!) for the London 2012 Best Promotional Video ever (IMHO)! Forget about boring TV ads, old-style promotional video reels: this is the kind of … Continue reading →

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Posted in Advertising, BBC, Digital life, Digital media, London 2012, News, Social Media, Social network, Social news, Sport, Television, TV ads, Video, Viral video, Youtube | Tagged , , , , , , , , | Leave a comment

Back from 1984: Apple’s Steve Jobs, Steve Wozniak (and John Sculley) in a GhostBusters video – fighting IBM

Posted on May 11, 2012 by Stefano

Who said Steve Jobs had no sense of humour? Take a look at this Apple‘s 1984 Ghostbusters spoof video where Steve Jobs, Steve “Woz” Wozniak and former Apple CEO John Sculley appear and fight, as BlueBusters, IBM world-invasion plans. The … Continue reading →

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Posted in Advertising, Apple, History, IBM, Television, TV ads, Youtube | Tagged , , , , , , , , | Leave a comment

Steve Jobs play Franklin.D Roosevelt in “1944″ – Apple Macintosh Promo

Posted on May 5, 2012 by Stefano

Steve Jobs play Franklin.D Roosevelt in “1944″ – Apple Macintosh Promo. Back in 1984, when the first Mac 128K was introduced, Steve Jobs played this ‘wartime’ TV spot where other computers (running mainly DOS) were enemies and Macs were powerful … Continue reading →

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Posted in Advertising, Apple, Marketing, TV ads | Tagged , , , , , , | Leave a comment

TNT Channel viral video: they really know advertisement, just “push to add drama”!

Posted on April 12, 2012 by Stefano

Belgian TNT Channel used this spot and I guess it’s really crazy, sheer genius! [Via TNT TV Belgium]

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Posted in Advertising, Social TV, Television, TV ads, User Engagement, User experience, Video, Viral video, Youtube | Leave a comment

Social Media TV Charts: who wins, who loses, where are TV viewers heading to?

Posted on April 1, 2012 by Stefano

Mashable reports with this cool infographics about Social TV trends and charts what happened in a middle-March week in the Social TV arena [Via Mashable]

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Posted in Infographic, Report, Social Era, Social family, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social TV, TV ads, Uncategorized, User Engagement, User experience | Tagged , , , , | Leave a comment

Levi’s CURVE ID viral video ad: the (back-)camera Jeans

Posted on August 2, 2011 by Stefano

In early 2011, Levi’s launched Curve ID; a range of women’s jeans that fit shape, not size. To complement the launch, Levi’s asked Colenso BBDO Auckland (New Zealand) to start a conversation. They gave the agency $10,000 … and a … Continue reading →

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Posted in Brand, Social marketing, Social Media, Social network, TV ads, Video, Viral marketing, Viral video, Youtube | Tagged , , , , | Leave a comment

International Women’s Day, Google Doodle and “my name is Blonde, James Blonde”

Posted on March 9, 2011 by Stefano

While the world celebrates International Women’s Day on Mar 8, the search engine giant Google also continued its ‘doodle tradition’ by featuring a special doodle in its search engine home page in selected countries. On Tuesday, Mar 8, Google boasted … Continue reading →

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Posted in Charity, Google, Marketing, Social initiatives, Social marketing, Social Media, TV ads, Web, Web Marketing, Women | Tagged , , , , , , | Leave a comment

Super Bowl XLV ads: what remains after Christina Aguilera? Darth Vader and VW!

Posted on February 7, 2011 by Stefano

Ok, now that you’re done blaming on the Pittsburgh Steelers and Christina Aguilera flub on National Anthem, we can take a look at the clear winner of the Super Bowl XLV: the VW Darth Vader TV commercial! It’s funny, it’s … Continue reading →

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Posted in Marketing, TV ads | Tagged , , , | Leave a comment