Category Archives: Digital media

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

Posted on March 28, 2013 by Stefano

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading →

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Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Facebook introduces Cards: Gifts will never be so socially the same

Posted on January 31, 2013 by Stefano

As reported by Venturebeat, Facebook is introducing Cards, a sort of prepaid credit card for sending gifts – social gifts, actually. Cards are like regular, plastic gift cards, except that they work at a wide range of retailers. (For the … Continue reading →

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Posted in Brand, Business, Business Model, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Financial, Shopping, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social value, Tech industry, User experience, Wall Street | Tagged , , , , , , , , | Leave a comment

LinkedIn marks 200 million members milestone

Posted on January 15, 2013 by Stefano

As reported by SearchEngineWatch, LinkedIn has just reached the 200 million members milestone, almost one-fifth of Facebook users and as much as Twitter. How does a professional and job-oriented social network stack up against the current economic downturn and unemployment … Continue reading →

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Posted in Business, Business Model, Data mining, Digital life, Digital media, Economy, Entrepreneurship, Facebook, Hiring, Job search, Job seeking, Linkedin, Social Media, Social network | Tagged , , , , | Leave a comment

Google in the 60′s: here’s how it would look to Mad Men if they were googlin’ around

Posted on December 22, 2012 by Stefano

Austrian company Masswerk built a very compelling Google front-end: Google60. It looks like an fictional System 362 (not a real IBM System 360 – a historical mainframe) with a not-so fictional user interface that’s straight from the 60s. That’s exactly … Continue reading →

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Posted in Digital media, Flash, Fun, Research, Retrocomputer | Tagged , , , , , , , | Leave a comment

QR Code Shopping in subway stations in Milan, Italy: klikkapromo.it introduces virtual supermarkets

Posted on November 16, 2012 by Stefano

On January I wrote about South Korea’s Tesco big hit with QR Code shopping concept. Today I spotted in Milan, Italy, a similar idea where an italian discount-hunting website, klikkapromo.it, is promoting several goods along with QR-Code. The idea is … Continue reading →

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Posted in Business, Business Model, Case Study, Digital life, Digital media, Italy, Marketing, Mobile advertisement, Mobile marketing, Mobile phone, Online shopping, QR Code | Tagged , , , , , , | Leave a comment

Lecture and Speech Distribution on Mobile: an article by Social@Ogilvy

Posted on November 13, 2012 by Stefano

An interesting article from Social@Ogilvy on Pinterest about Mobile distribution of speech and lectures – and some hints for B2B podcasting too!

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Posted in B2B, BBC, Business, Case Study, Content marketing, Digital media, Media, Podcasting | Tagged , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

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Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

Newsweek: after 80 years says farewell to paper – will be online only

Posted on October 18, 2012 by Stefano

Sign of the times – as they say. Newsweek, after 80 years, will cease publishing on paper and will survive in the online version only. According to Bloomberg, Tina Brown, current editor-in-chief, has tried almost everything to keep it alive: … Continue reading →

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Posted in Advertising, Brand, Business, Business Model, Digital life, Digital media, Digital Publishing, Media, News, Online advertisement | Tagged , , , , , , , | Leave a comment

Thanks to Google, we’re now able to see Batman sign within math formula

Posted on October 11, 2012 by Stefano

It’s quite simple, just go to Google and check out this formula: y=2 sqrt(-abs(abs(x)-1)*abs(3-abs(x))/((abs(x)-1)*(3-abs(x))))(1+abs(abs(x)-3)/(abs(x)-3))sqrt(1-(x/7)^2)+(5+0.97(abs(x-.5)+abs(x+.5))-3(abs(x-.75)+abs(x+.75)))(1+abs(1-abs(x))/(1-abs(x))),-3sqrt(1-(x/7)^2)sqrt(abs(abs(x)-4)/(abs(x)-4)),abs(x/2)-0.0913722(x^2)-3+sqrt(1-(abs(abs(x)-2)-1)^2),(2.71052+(1.5-.5abs(x))-1.35526sqrt(4-(abs(x)-1)^2))sqrt(abs(abs(x)-1)/(abs(x)-1))+0.9 Or just click this link if you’re either too lazy or fear Batman!

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Posted in Digital life, Digital media, Fun, Google | Tagged , , , | Leave a comment

A working iPod on a web page: a tribute to Steve Jobs – and a great HTML 5 example too!

Posted on October 9, 2012 by Stefano

Inventika Solutions, a small Web development company, created this astounding HTML 5+CSS3+jQuery project that works exactly as the original iPod – as a tribute to Steve Jobs. The Mumbai-based company achieved great reviews because of this work – and they … Continue reading →

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Posted in Ajax, App world, Apple, Asia, Development, Digital life, Digital media, Digital music, Fun, Gadget, HTML 5, iPad, iPhone, Music, Programming | Tagged , , , , , , | Leave a comment