Category Archives: Social value

10 digital marketing key data about 2013 that will be useful in 2014

From SmartInsights come 10 statistics that show key trends in digital marketing, 10 key questions, 10 quick answers and some more to think about. Here’s my pick of three. Which social networks should we focus on? Which social networks encourage … Continue reading

Posted in Advertising, Social marketing, Social Media, Social network, Social survey, Social TV, Social value, Survey, Tech industry, Technology, Twitter, User Engagement, User experience, User survey, Viral marketing, Web, Web 2.0, Web 3.0, Web Marketing | Tagged , , , , , , , | Leave a comment

Foursquare meets business users with ‘Foursquare for Business’ App

News from the check-in king: Foursquare For Business, an iOS app designed to let business owners manage specials and view analytics. Foursquare for Business, introduced on Tuesday, promises to let businesses attract customers by posting “beautiful photo updates, view recent … Continue reading

Posted in Advertising, App world, Apple, Brand, Business, Business Intelligence, Case Study, Facebook, FourSquare, Geotagging, Social Media, Social network, Social survey, Social value | Tagged , | Leave a comment

Facebook introduces Cards: Gifts will never be so socially the same

As reported by Venturebeat, Facebook is introducing Cards, a sort of prepaid credit card for sending gifts – social gifts, actually. Cards are like regular, plastic gift cards, except that they work at a wide range of retailers. (For the … Continue reading

Posted in Brand, Business, Business Model, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Financial, Shopping, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social value, Tech industry, User experience, Wall Street | Tagged , , , , , , , , | Leave a comment

Twitter Statistics 2012 by Beevolve: amazing results

As we’re reaching the end of 2012, we’re getting more and more “Year-stats”: social analysis tool Beevolve brings us a complete survey of more than 35 million Twitter accounts and some results are quite amazing. US Twitter users are 50/50 … Continue reading

Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Report, Research, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social value, Twitter, Twitter hashtag, Twitter tips | Tagged , , | Leave a comment

Red Cross in the 21st century: donate for Sandy victims

USA has been hit by Sandy/aka Frankenstorm. The first message I got this morning (I live in Italy) on my iPhone while I was in the underground was from First Aid app by American Red Cross (check it here from … Continue reading

Posted in App world, Apple, Green, iOS, iPhone, News, Science, Smartphone, Social Era, Social initiatives, Social Life, Social Media, Social news, Social value, USA, User Engagement, User experience, Web 2.0 | Tagged , , , , , , | Leave a comment

Forget economic downturn: here come the top 10 luxury social media marketers!

What’s really selling in these hard times, when economic downturn depresses economy, markets and people? Luxury, of course. Overpriced goods, exclusive stuff gets more attention by more people – not only those who can afford it. Even though it’s still … Continue reading

Posted in Advertising, Automotive, Business, Business Model, Car, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Luxury, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social marketing, Social Media, Social news, Social survey, Social value, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Twitter drops Linkedin partnership?

This is the kind of news that deserves much attention. As reported by Mashable: LinkedIn announced via a blog post on Friday that Twitter would no longer be partnering with the business-networking site to sync updates from one site to … Continue reading

Posted in Business, Business Model, Case Study, Job search, Job seeking, Linkedin, Marketing, Social marketing, Social Media, Social network, Social news, Social value, Twitter, Twitter hashtag | Tagged , , , , , , , | Leave a comment

The Long Facebook Week (and the week-end too!): here’s a summary of news, hints and thoughts about this event [part II]

Following my previous post, here are more news and thoughts about Facebook (and Mark’s life as well) and social network present and (near) future. What happened about all the other Social Networks? Other social media companies, most of which have … Continue reading

Posted in Business, Digital media, Facebook, Facebook IPO, Marketing, Media, News, Social network, Social news, Social value, Tech bubble, Tech industry, Technology, Wall Street | Tagged , , , , | Leave a comment

What is actually social data value? What is the value of a single “social-bit”?

What is the value of a tweet? How much does Yelp value a review? As a participant in the social media economy, how much value does your participation create for companies like Facebook and LinkedIn? Here comes a pretty infographic … Continue reading

Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Infographic, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social value | Tagged , , , , , | Leave a comment