What’s really selling in these hard times, when economic downturn depresses economy, markets and people?
Luxury, of course.
Overpriced goods, exclusive stuff gets more attention by more people – not only those who can afford it.
Even though it’s still to be checked out if social media applied to luxury good means actually selling them – for sure it gets a lot of eyeballs and grabs lots of social attention.
LuxuryDaily.com has compiled a list of successful luxury marketers which exploited social media potential.
To catch affluent consumers where they are the majority of the time, luxury marketers such as Barneys New York, Cartier, Dolce & Gabbana, Harrods, Jimmy Choo and Michael Kors took to digital channels to deliver content, interactivity and ecommerce abilities.
Luxury brands used digital efforts with a variety of goals in mind during the second quarter of this year, but it is certain that email, the Web and social media are imperative to a modern marketing plan. Ultimately, these efforts can strengthen a 360-degree brand message.
Aston Martin’s Vanquish video scored 250k views, the fastest-growing video the brand has produced to date.
Check for Barney’s, Cartier, Dolce & Gabbana, Harrods, Inspirato, Jimmy Choo, Lexus, Michael Kors, Oscar de la Renta case histories.