Category Archives: Social marketing

10 digital marketing key data about 2013 that will be useful in 2014

From SmartInsights come 10 statistics that show key trends in digital marketing, 10 key questions, 10 quick answers and some more to think about. Here’s my pick of three. Which social networks should we focus on? Which social networks encourage … Continue reading

Posted in Advertising, Social marketing, Social Media, Social network, Social survey, Social TV, Social value, Survey, Tech industry, Technology, Twitter, User Engagement, User experience, User survey, Viral marketing, Web, Web 2.0, Web 3.0, Web Marketing | Tagged , , , , , , , | Leave a comment

What does the modern marketer look like? Check this infographic

The marketing profession is changing. Check this cool infographic about what’s required, today, to work as a 2013-marketer: Part Artist, Part Scientist. [Via SalesForce Blog]

Posted in Business, Business Plan, Marketing, Social Life, Social marketing, Social Media, Social network | Tagged , , , , , | Leave a comment

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading

Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Facebook introduces Cards: Gifts will never be so socially the same

As reported by Venturebeat, Facebook is introducing Cards, a sort of prepaid credit card for sending gifts – social gifts, actually. Cards are like regular, plastic gift cards, except that they work at a wide range of retailers. (For the … Continue reading

Posted in Brand, Business, Business Model, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Financial, Shopping, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social value, Tech industry, User experience, Wall Street | Tagged , , , , , , , , | Leave a comment

Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

Australian-based agency VML created this XMas-themed race with some technical and social cool elements! Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online). The cool fact is … Continue reading

Posted in Advertising, App world, Arduino, Business, Creativity, Marketing, Social gaming, Social marketing, Social Media, Social network, Tinkering, Videogames, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , , | Leave a comment

Twitter Statistics 2012 by Beevolve: amazing results

As we’re reaching the end of 2012, we’re getting more and more “Year-stats”: social analysis tool Beevolve brings us a complete survey of more than 35 million Twitter accounts and some results are quite amazing. US Twitter users are 50/50 … Continue reading

Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Report, Research, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social value, Twitter, Twitter hashtag, Twitter tips | Tagged , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading

Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

iPhone 5 fever? Jimmy Kimmel shows how much people get fooled by an old iPhone 4!

Looks like people get really crazy about iPhone 5! ABC’s Jimmy Kimmel shows in this footage on the road, how much people can be fooled by thinking they’re using a real iPhone 5!

Posted in Apple, Comedian, Digital life, Digital media, iOS 6, iPhone, social habits, Social initiatives, Social Life, Social marketing, Television | Tagged , , , , , | Leave a comment

Identifying social trends and influences pushes for new social media analytics tools

MediaPost just published this cool post, take a look! Some hints? Brennan Carlson, VP of strategy at Lyris, called for search terms similar to tweets in microblogging sites like Twitter. He said Google and Twitter offer analytics tools, but can’t … Continue reading

Posted in 2012 Campaign, 2012 Presidential Election, Advertising, Business Intelligence, Business Model, Case Study, Content marketing, Digital life, Digital media, Google, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Search engine, SEO, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , , , , | Leave a comment

Google forays into Social Media – an infographic

Uber-guru and friend Max Guadagnoli shared this on Pinterest. It’s a Mashable-made infographic of some Google forays into social media (sometimes unhappy ones). [click on image to enlarge] [Via Visual.ly]

Posted in Digital life, Digital media, Google, Infographic, Social Era, Social gaming, Social marketing, Social Media, Social network, Social news | Tagged , , , , | Leave a comment