Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

VML Reindeer RacesAustralian-based agency VML created this XMas-themed race with some technical and social cool elements!

Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online).

The cool fact is that it work through Facebook, as an App, and uses your profile data (photo, for example) to socialize this race.

Even better, the race is for real!
Thanks to an interface to an Arduino-based board, the reindeers are really running and our frantic keystrokes will drive our… racer to victory.

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