Category Archives: Brand

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

Posted on March 28, 2013 by Stefano

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading →

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Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Foursquare meets business users with ‘Foursquare for Business’ App

Posted on February 4, 2013 by Stefano

News from the check-in king: Foursquare For Business, an iOS app designed to let business owners manage specials and view analytics. Foursquare for Business, introduced on Tuesday, promises to let businesses attract customers by posting “beautiful photo updates, view recent … Continue reading →

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Posted in Advertising, App world, Apple, Brand, Business, Business Intelligence, Case Study, Facebook, FourSquare, Geotagging, Social Media, Social network, Social survey, Social value | Tagged , | Leave a comment

Facebook introduces Cards: Gifts will never be so socially the same

Posted on January 31, 2013 by Stefano

As reported by Venturebeat, Facebook is introducing Cards, a sort of prepaid credit card for sending gifts – social gifts, actually. Cards are like regular, plastic gift cards, except that they work at a wide range of retailers. (For the … Continue reading →

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Posted in Brand, Business, Business Model, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Financial, Shopping, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social value, Tech industry, User experience, Wall Street | Tagged , , , , , , , , | Leave a comment

Walmart e-Commerce: a pretty interesting video

Posted on December 15, 2012 by Stefano

Walmart e-Commerce from Davis Elen Advertising on Vimeo. DE shares the stage with Justin Timberlake, Taylor Swift, Celine Dion and Lionel Richie. Some of entertainment’s biggest stars performed at the 2012 Walmart shareholders’ meeting. And Davis Elen was part of … Continue reading →

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Posted in Brand, Business, Business Intelligence, Business Model, Business Plan, Video, Viral video, Walmart, Web Marketing | Tagged , , , | Leave a comment

Newsweek: after 80 years says farewell to paper – will be online only

Posted on October 18, 2012 by Stefano

Sign of the times – as they say. Newsweek, after 80 years, will cease publishing on paper and will survive in the online version only. According to Bloomberg, Tina Brown, current editor-in-chief, has tried almost everything to keep it alive: … Continue reading →

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Posted in Advertising, Brand, Business, Business Model, Digital life, Digital media, Digital Publishing, Media, News, Online advertisement | Tagged , , , , , , , | Leave a comment

iPad magic promoting Stockholm with Charlie Caper and Erik Rosales: incredible communication video

Posted on August 1, 2012 by Stefano

This is the kind of magic I love! It’s a promotional video produced on behalf of Stockholm, Step2 Communication and performed at MIPIM in Cannes by communication experts and magicians Charlie Caper and Erik Rosales. As you can see, several … Continue reading →

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Posted in Advertising, Brand, Business, Content curation, Content marketing, Digital life, Digital media, Digital video, Entrepreneurship, iPad, Marketing, Social marketing, Social Media, Social network, Video, Viral video, Youtube | Tagged , , , , , , , , | Leave a comment

Economic downturn? Not for IT & consumer electronics, which will reach $2.1 trillion in 2012 – Gartner reports

Posted on July 28, 2012 by Stefano

ComputerWorld today reports a Gartner projection for 2012: the spending amout for IT, consumer electronics, mobile phones, digital media and services will reach $2.1 trillion by the end of the year. That’s $114 billion more than 2011 (roughly +5%) which … Continue reading →

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Posted in Brand, Business, Business Intelligence, Business Model, Case Study, Computer, Digital life, Digital media, Digital music, Economy, Entrepreneurship, Gartner, Online storage, Report, Research, Social news, Social survey, Tech industry, Technology, User survey | Tagged , , , , , , , , , | Leave a comment

Advertising Age latest issue: does digital sell soap?

Posted on June 24, 2012 by Stefano

From the latest Advertising Age issue. The Truth About What Works in Digital Marketing For Consumer Packaged-Goods Marketers, Digital Does Sell Soap Does digital media deliver a better return on investment than TV? Tough questions and a lot of answers … Continue reading →

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Posted in Advertising, Brand, Business, Business Intelligence, Case Study, Content marketing, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

Posted on March 7, 2012 by Stefano

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading →

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Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment

Facebook growth rate: quicker than a (social) ray of light – and almost a nation on itself

Posted on February 2, 2012 by Stefano

Following yesterday Facebook’s filing for IPO – and all the consequent hype about this, let’s look at what’s really behind the Facebook business. According to this infographic from Fusioncharts: every 8 seconds people from everywhere in the world sign in … Continue reading →

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Posted in Advertising, Brand, Business, Business Model, Digital life, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Financial, Infographic, McDonald's, Media, Mobile advertisement, Mobile marketing, Online advertisement, Research, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Stock market, Survey, Tech industry, User experience, User survey | Tagged , , , , , , , , | Leave a comment