Category Archives: App world

ING-DiBa Bank features an unusual Basket challenge: high yields in user engagement with the ‘Free Throw’ tournament

Posted on May 1, 2012 by Stefano

German bank ING-DiBa Bank sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could … Continue reading →

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Posted in Android, App world, Augmented reality, Case Study, Facebook, Facebook App, Fun, Gaming, Online Gaming, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, User Engagement, User experience, Videogames | Tagged , , , , , , , , | Leave a comment

Social TV: ConnecTV announces March Madness: basketball will never be the same – social

Posted on March 20, 2012 by Stefano

I love Social TV! I guess it’s the next big thing putting together all tech stuff: mobile + social media + TV. USA Social TV company ConnecTV, has announced its March Madness line-up of innovative content features for the biggest … Continue reading →

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Posted in App world, Apple, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social TV, Television, TV Series, User Engagement, User experience, User survey | Tagged , , , , , | Leave a comment

Facebook app top gainers: watch out for Draw Something and BranchOut!

Posted on March 13, 2012 by Stefano

This week top Facebook app movers were, according to InsideFacebook: # Name MAU Gain Gain,% 1. Draw Something 12,900,000 +7,700,000 + 148% 2. Angry Birds 12,800,000 +6,000,000 + 88% 3. BranchOut 7,800,000 +1,500,000 + 24% Draw Something by OMGPOP had … Continue reading →

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Posted in App world, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Job search, Job seeking, Social gaming, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Software | Tagged , , , , , , | Leave a comment

Shopping with QR Code in the Korean subway: Tesco Home plus’ innovative marketing+selling concept

Posted on January 9, 2012 by Stefano

Looks like Koreans work really hard and are so busy that they have little time to go shopping… for food! Looks like Home plus, the Korean subsidiary of grocery chain Tesco (actually #2 in S.Korea), has found a smart & … Continue reading →

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Posted in Advertising, App world, Asia, Brand, Business, Business Intelligence, Business Model, Case Study, Digital life, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, QR Code, Social initiatives, Social marketing, Social Media, South Korea, Tech industry, User Engagement, User experience, Web Marketing | Tagged , , , , , , | Leave a comment

Mac User UK cover: Supercharge your CV

Posted on January 8, 2012 by Stefano

Sign of the times? Mac User UK cover: Supercharge your CV A cover that’s not (only) about iPad, iPhone & Macs: it’s about people growing their skills using these technologies. A headline I really love: “Build on your skills to … Continue reading →

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Posted in App world, Apple, Development, Digital life, Digital media, Entrepreneurship, Hiring, Job search, Job seeking, Mac OS X, Magazine, Media, Mobile gaming, Mobile marketing, Social marketing, Social Media, Social network, Software, Tech industry | Tagged , , , , , , , | Leave a comment

Flipboard adds Associated Press news & coverage on the 2012 US Presidential Campaign

Posted on January 5, 2012 by Stefano

I’ve been in love with Flipboard since its very first appearance on the iPad (namely, my iPad). It’s one of those apps that really make sense about using an iPad just to browse literally my favorites news sources and has … Continue reading →

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Posted in 2012 Campaign, 2012 Presidential Election, App world, Apple, Business, Digital media, iOS, iOS 5, iPad, iPad 2, iPhone, Media, Social Media, Social network, Social news, Software, Tech industry | Tagged , , , , , | Leave a comment

Tablet wars: Blackberry PlayBook gets its priced slashed off 50%

Posted on January 5, 2012 by Stefano

RIM, Blackberry producer, has made the first move in 2012 in tablet wars. Its Blackberry PlayBook is now available for $299 – that’s 50% off its regular price – but you can find it right now at $249. The 16GB … Continue reading →

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Posted in Android, App world, Blackberry, Digital life, Hardware, iOS, iOS 5, iPad, iPad 2, iPhone, Mobile gaming, Tablet, Tablet wars, Tech industry | Tagged , , , , , | Leave a comment

Facebook Timeline and Twitter Brand Pages: the hottest social updates

Posted on December 9, 2011 by Stefano

The new hot topics in the last two days: Facebook Timeline: love it or hate it, that’s how your Facebook profile (and mine as well) is gonna be like. A streamlined and time-oriented timeline (that is!) User experience has changed … Continue reading →

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Posted in Advertising, App world, Brand, Business Model, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google+, Marketing, Media, Mobile advertisement, Mobile marketing, News, Online advertisement, Report, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Two great iOS apps updates: Box.net and Flipboard

Posted on December 8, 2011 by Stefano

As reported by our friends at theifile.com two of the essential apps all iOS users must have just released their latest (and still best) updates ever! Flipboard: one of my favorite social media aggregator, now available for iPhone too (and … Continue reading →

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Posted in App world, Business, Cloud, Cloud computing, Digital media, iOS 5, iPad 2, iPhone, News, Online storage, Social Media, Social network, Social news, Tech industry, Web 2.0, Web 3.0 | 1 Comment

Sting 25 iPad app: a music tribute and a great app too!

Posted on November 20, 2011 by Stefano

Partner site theiFile.com reports on one of the very best music app these days – and a free one too! Sting just released the Sting 25 iPad app, celebrating his long solo career along with plenty of video and audio … Continue reading →

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Posted in Advertising, App world, Apple, Brand, Digital media, Digital music, Marketing, Media, Mobile advertisement, Mobile marketing, Music industry, Social marketing, Social Media | Tagged , , , , , | Leave a comment