Category Archives: Content marketing

Lecture and Speech Distribution on Mobile: an article by Social@Ogilvy

Posted on November 13, 2012 by Stefano

An interesting article from Social@Ogilvy on Pinterest about Mobile distribution of speech and lectures – and some hints for B2B podcasting too!

Posted in B2B, BBC, Business, Case Study, Content marketing, Digital media, Media, Podcasting | Tagged , , , , , , | Leave a comment

Identifying social trends and influences pushes for new social media analytics tools

Posted on September 11, 2012 by Stefano

MediaPost just published this cool post, take a look! Some hints? Brennan Carlson, VP of strategy at Lyris, called for search terms similar to tweets in microblogging sites like Twitter. He said Google and Twitter offer analytics tools, but can’t … Continue reading →

Posted in 2012 Campaign, 2012 Presidential Election, Advertising, Business Intelligence, Business Model, Case Study, Content marketing, Digital life, Digital media, Google, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Search engine, SEO, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , , , , | Leave a comment

iPad magic promoting Stockholm with Charlie Caper and Erik Rosales: incredible communication video

Posted on August 1, 2012 by Stefano

This is the kind of magic I love! It’s a promotional video produced on behalf of Stockholm, Step2 Communication and performed at MIPIM in Cannes by communication experts and magicians Charlie Caper and Erik Rosales. As you can see, several … Continue reading →

Posted in Advertising, Brand, Business, Content curation, Content marketing, Digital life, Digital media, Digital video, Entrepreneurship, iPad, Marketing, Social marketing, Social Media, Social network, Video, Viral video, Youtube | Tagged , , , , , , , , | Leave a comment

SEO is dead, long live good content curation and Social PR – says Forbes

Posted on July 28, 2012 by Stefano

Ken Krogue on Forbes just posted an article that will for sure ignite polemic flaming on the ‘Net. He reports Adam Torkildson, one of the top SEO consultants in Utah and one of the best in the country told him … Continue reading →

Posted in Blog, Business, Case Study, Content curation, Content marketing, Digital life, Digital media, Facebook, Google, Marketing, Media, Mobile marketing, News, Report, Search engine, SEO, Social Life, Social marketing, Social Media, Social network, Social news, Twitter, Viral marketing, Web, Web Marketing | Tagged , , , , , , | Leave a comment

Advertising Age latest issue: does digital sell soap?

Posted on June 24, 2012 by Stefano

From the latest Advertising Age issue. The Truth About What Works in Digital Marketing For Consumer Packaged-Goods Marketers, Digital Does Sell Soap Does digital media deliver a better return on investment than TV? Tough questions and a lot of answers … Continue reading →

Posted in Advertising, Brand, Business, Business Intelligence, Case Study, Content marketing, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment

Content marketing: the right diet for content curation – and every online resource

Posted on February 20, 2012 by Stefano

Here comes an interesting adaption of the USDA food pyramid turned into a content marketing analysis tool: each level is briefly explained here, whereas a lot of work should be done at each level by all of us, dealing with … Continue reading →

Posted in Advertising, Business, Case Study, Content curation, Content marketing, Digital media, Marketing, Mobile marketing, Online advertisement, Report, Search engine, SEO, Social marketing, Social Media | Tagged , , , , , , | Leave a comment