Here comes an interesting adaption of the USDA food pyramid turned into a content marketing analysis tool: each level is briefly explained here, whereas a lot of work should be done at each level by all of us, dealing with … Continue reading
Category Archives: Content marketing
An interesting article from Social@Ogilvy on Pinterest about Mobile distribution of speech and lectures – and some hints for B2B podcasting too!
MediaPost just published this cool post, take a look! Some hints? Brennan Carlson, VP of strategy at Lyris, called for search terms similar to tweets in microblogging sites like Twitter. He said Google and Twitter offer analytics tools, but can’t … Continue reading →
This is the kind of magic I love! It’s a promotional video produced on behalf of Stockholm, Step2 Communication and performed at MIPIM in Cannes by communication experts and magicians Charlie Caper and Erik Rosales. As you can see, several … Continue reading →
Ken Krogue on Forbes just posted an article that will for sure ignite polemic flaming on the ‘Net. He reports Adam Torkildson, one of the top SEO consultants in Utah and one of the best in the country told him … Continue reading →
From the latest Advertising Age issue. The Truth About What Works in Digital Marketing For Consumer Packaged-Goods Marketers, Digital Does Sell Soap Does digital media deliver a better return on investment than TV? Tough questions and a lot of answers … Continue reading →