Category Archives: Youtube

SNCF (French railways) marketing: Europe? It’s just next door

A brilliant campaign to promote SNCF, French railways, throughout Europe. TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…). Opening the door provided users a great experience of being… … Continue reading

Posted in Advertising, Business, Europe, Guerrilla Marketing, Marketing, Online advertisement, Social marketing, Social Media, User Engagement, User experience, Viral marketing, Viral video, Youtube | Tagged , , , | Leave a comment

Atari: ‘Game Over’ documentary due for November release about the mass burial of videogames

This promises to be really awesome! You may recall about the Atari videogame burial site affair… “Atari E.T. Dig- Alamogordo, New Mexico (14036097792)” by taylorhatmaker – Atari E.T. Dig: Alamogordo, New Mexico. Licensed under CC BY 2.0 via Wikimedia Commons. … Continue reading

Posted in Atari, Media, Movie, Movies, Retrocomputer, Retrogaming, Video, Videogames, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Ikea Catalogue becomes bookbook: a great Apple-spoofing video (and a great marketing tool too!)

Once again we’re getting the 2015 Ikea Catalogue filled with (nice) pictures, products and suggestions. Ikea Catalogue is not just the Ikea’s best selling item (even though it’s free) beyond meatballs and Billys shelves, it’s a dramatically powerful marketing tool. … Continue reading

Posted in Case Study, Digital media, Ikea, Marketing, Mobile advertisement, Mobile marketing, Video, Web Marketing, Youtube | Tagged , , , , , | Leave a comment

Zooming into a microchip: that’s where the (computer) magic happens!

This reminds me some Tron Movie sequence. Take a look at this nice video, you’ll zoom in into a common chip, thanks to a scanning electron microscope, and peek into the micron scale to see what’s really like to be … Continue reading

Posted in Computer, Electronics, Energy, Science, Scientific Video, Tech industry, Technology, Video, Youtube | Tagged , , , , , , | Leave a comment

Who would you ask to explain the Higgs Boson Particle (in 2 minutes)? Peter Higgs himself!

Ok, two minutes sounds too little time to explain something so complex as the Higgs Boson but this is a task fine for Peter Higgs himself. In this video [BBC], Higgs describes the particle and what it does in under … Continue reading

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Homebrew Computer Club turns to Kickstarter for reunion

November 11th: a historic event will take place, the Homebrew Computer Club reunion. Yes, the venerable old HCC is reuniting at the Computer History Museum in Mountain View, California. Thanks to a successuful Kickstarter campaign, at least 25 original members … Continue reading

Posted in History, Homebrewing, Kickstarter, Museum, Retrocomputer, Retrogaming, Social initiatives, Tech industry, Technology, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Concept commercial: how Apple though 1997 would be as seen from 1987…

This is actually computing archaeology… Here comes a concept commercial (never aired, AFAIK) from Apple with a very curious forecasting of 10 years from… 1987. This is how John Sculley (along with all the guys running Apple those days) imagined … Continue reading

Posted in Advertising, Apple, Tech industry, Television, TV ads, Video, Youtube | Tagged , , , | Leave a comment

Facebook, the Musical: almost inevitable…

It was almost inevitable: a Facebook musical! Blame it on AVbyte, a New York, 2011-born web-idea named after its two founders: Antonius and Vijay Nazareth, has been producing musicals on Youtube (dubbed youtubesicals…). I think there’s a great deal of … Continue reading

Posted in Creativity, Facebook, Fun, Music, Video, Viral video, Youtube | Tagged , , , , , , , | Leave a comment

Wacky Races-inspired TV Commercial Ad by Peugeot 208 GTI

You may remember Wacky Races cartoon from the 60s (or you may not). Now, in 2013, Peugeot Brazil is releasing this Wacky Races-inspired TV commercial ad, made by Young & Rubicam with Partizan advertising agency, for its brand new Peugeot … Continue reading

Posted in Car, Marketing, Television, TV ads, Video, Youtube | Tagged , , , , , , , , | Leave a comment

April Fools’ #2: Youtube pranks

This is my 2013-second-favorite April Fools’ (right after Google Treasure Map). Are you ready for the closing of YouTube? Looks like, YouTube has been, all this time, running an eight-year contest, the goal of which was to find the best … Continue reading

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