SNCF (French railways) marketing: Europe? It’s just next door

A brilliant campaign to promote SNCF, French railways, throughout Europe.

sncf next door

TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…).

Opening the door provided users a great experience of being… somewhere else, namely in another city in Europe.

Great user experience and engagement, lots of fun!

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