Category Archives: Europe

Social Networks More Influential in Emerging Markets – in e-commerce too!

A recent report from Pew Research Center: “Global Digital Communication: Texting, Social Networking Popular Worldwide” found evidence that in these large emerging markets, including Mexico and Indonesia, social network penetration ranged from 56% to 86% of internet users. In some … Continue reading

Posted in Advertising, Brand, BRIC, Business, Business Intelligence, Business Model, Business Plan, Case Study, Digital life, Digital media, Economy, Emerging countries, Entrepreneurship, Europe, Facebook, Financial, Marketing, Media, Mobile marketing, Online advertisement, Report, Search engine, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Tech industry, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Math lessons and e-learning support on Facebook? Students in Venice, Italy, say ‘I LIKE IT’!

Facebook turned into e-learning support in Venice: a great case study where Math lessons meet social networks – and students too! For sure it’s not the first time I read about Facebook being leveraged as a learning-support tool in university … Continue reading

Posted in Case Study, Collaborative Work, E-learning, Educational, Europe, Facebook, Facebook Pages, Italy, Social initiatives, Social Life, Social Media, Social network, Social news, Social survey, University, User Engagement, User survey | Tagged , , , , , | Leave a comment

Desigual fashion brand empowers a naked social strategy in Berlin, Prague

Kudos to spanish weirdo-looking and successful brand Desigual for bringing naked girls across the world streets! The spanish fashion brand started an innovative marketing campaign in Berlin, Germany and Prague, Czech Republic (more stores upcoming) offering huge discounts to shoppers … Continue reading

Posted in Advertising, Design, Europe, Fashion, Marketing, Media, Online advertisement, Social initiatives, Social marketing, Social Media, Spain, Viral marketing, Web Marketing | Tagged , , , , , , , | Leave a comment

Ashley Madison’s adultery-ad in Spain: a purposedly marketing error?

An online dating agency for married people surprised Spaniards on Friday Juky 1st with a public claim about King Juan Carlos – and a marketing coup de théâtre too. Update: I found the TV commercial The company put up a … Continue reading

Posted in Advertising, Brand, Dating, Europe, Online advertisement, Online dating, Social initiatives, Social marketing, Social Media, Social network, Social survey, Spain, Viral marketing, Web Marketing, Women | Tagged , , , , , , , | 1 Comment