Tag Archives: TV spot

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

Posted on March 28, 2013 by Stefano

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading →

Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Back from 1984: Apple’s Steve Jobs, Steve Wozniak (and John Sculley) in a GhostBusters video – fighting IBM

Posted on May 11, 2012 by Stefano

Who said Steve Jobs had no sense of humour? Take a look at this Apple‘s 1984 Ghostbusters spoof video where Steve Jobs, Steve “Woz” Wozniak and former Apple CEO John Sculley appear and fight, as BlueBusters, IBM world-invasion plans. The … Continue reading →

Posted in Advertising, Apple, History, IBM, Television, TV ads, Youtube | Tagged , , , , , , , , | Leave a comment

Volkswagen, Star Wars and the Super Bowl TV ads saga

Posted on February 1, 2012 by Stefano

Every saga has a beginning… Last year, Volkswagen aired a Super Bowl TV ad with a Darth Vader-dressed kid discovering the dark side of the Force with a VW Passat. 2012 VW Super Bowl TV ad? A story with a … Continue reading →

Posted in Advertising, Creativity, Ideas, Star Wars, Super Bowl | Tagged , , , , , , | Leave a comment