Tag Archives: Brand loyalty

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment

The Humankind way of communication by Leo Burnett

Sheer genius, from Leo Burnett. How communications has changed from brand- and product-centered to user-oriented. Humankind from Andre Gidoin on Vimeo.

Posted in Advertising, Brand, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web Marketing | Tagged , , , , , | Leave a comment

The companies-customer honeymoon: an infographic about Social Media usage and brand loyalty building

I love infographics, I’m into deep with Social Media so it’s natural for me to get crazy when someone make ends meet like this. The Atlantic‘s Nicholas Jackson reports on … a report! It’s about building brand loyalty through smart … Continue reading

Posted in Advertising, Digital media, Economy, Entrepreneurship, Facebook, Financial, Infographic, Job search, Linkedin, Marketing, Mobile marketing, Social initiatives, Social marketing, Social Media, Social network, Social survey, Tech industry, User survey, Web 2.0, Web Marketing | Tagged , , , | Leave a comment