Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.
However, the exclusive tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.

To find out more about #CokeZero007 : http://www.facebook.com/cokezero.

[looks like the video was shot in Antwerp Central Station - Belgium: no passenger was hurt during the shooting - sort of]

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