Category Archives: Social marketing

iPhone 5 fever? Jimmy Kimmel shows how much people get fooled by an old iPhone 4!

Posted on September 14, 2012 by Stefano

Looks like people get really crazy about iPhone 5! ABC’s Jimmy Kimmel shows in this footage on the road, how much people can be fooled by thinking they’re using a real iPhone 5!

Posted in Apple, Comedian, Digital life, Digital media, iOS 6, iPhone, social habits, Social initiatives, Social Life, Social marketing, Television | Tagged , , , , , | Leave a comment

Identifying social trends and influences pushes for new social media analytics tools

Posted on September 11, 2012 by Stefano

MediaPost just published this cool post, take a look! Some hints? Brennan Carlson, VP of strategy at Lyris, called for search terms similar to tweets in microblogging sites like Twitter. He said Google and Twitter offer analytics tools, but can’t … Continue reading →

Posted in 2012 Campaign, 2012 Presidential Election, Advertising, Business Intelligence, Business Model, Case Study, Content marketing, Digital life, Digital media, Google, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Search engine, SEO, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , , , , | Leave a comment

Google forays into Social Media – an infographic

Posted on August 7, 2012 by Stefano

Uber-guru and friend Max Guadagnoli shared this on Pinterest. It’s a Mashable-made infographic of some Google forays into social media (sometimes unhappy ones). [click on image to enlarge] [Via Visual.ly]

Posted in Digital life, Digital media, Google, Infographic, Social Era, Social gaming, Social marketing, Social Media, Social network, Social news | Tagged , , , , | Leave a comment

iPad magic promoting Stockholm with Charlie Caper and Erik Rosales: incredible communication video

Posted on August 1, 2012 by Stefano

This is the kind of magic I love! It’s a promotional video produced on behalf of Stockholm, Step2 Communication and performed at MIPIM in Cannes by communication experts and magicians Charlie Caper and Erik Rosales. As you can see, several … Continue reading →

Posted in Advertising, Brand, Business, Content curation, Content marketing, Digital life, Digital media, Digital video, Entrepreneurship, iPad, Marketing, Social marketing, Social Media, Social network, Video, Viral video, Youtube | Tagged , , , , , , , , | Leave a comment

Shopping Center Westfield London offers Wi-Fi… and (almost) free mobile phone charging!

Posted on July 30, 2012 by Stefano

London looks like the center of the universe, these days, thanks to London 2012 Olympic Games. Here comes a tiny news bit that shows how much technology can help/extend shopping experience. Shopping Center Westfield London sports some 312 (!) stores… … Continue reading →

Posted in Business, Business Model, Case Study, Cell phone, Digital life, Energy, Energy efficiency, Family, iPad, iPhone, Marketing, Media, Mobile marketing, Mobile phone, Shopping, Social initiatives, Social marketing, Social Media, Tech industry, Technology, Twitter, Twitter hashtag, User experience | Tagged , , , , , , , , | Leave a comment

SEO is dead, long live good content curation and Social PR – says Forbes

Posted on July 28, 2012 by Stefano

Ken Krogue on Forbes just posted an article that will for sure ignite polemic flaming on the ‘Net. He reports Adam Torkildson, one of the top SEO consultants in Utah and one of the best in the country told him … Continue reading →

Posted in Blog, Business, Case Study, Content curation, Content marketing, Digital life, Digital media, Facebook, Google, Marketing, Media, Mobile marketing, News, Report, Search engine, SEO, Social Life, Social marketing, Social Media, Social network, Social news, Twitter, Viral marketing, Web, Web Marketing | Tagged , , , , , , | Leave a comment

What Facebook knows – about human behaviour and a lot more by mining its huge users’ database

Posted on July 20, 2012 by Stefano

Technology Review, published by MIT: if you still don’t know it you’re in trouble. Get a copy, now. I love it, it’s one of the very best publications around. Period. August 2012 issue features a cover story about Facebook and … Continue reading →

Posted in Data mining, Data storage, Digital life, Digital media, Facebook, Magazine, News, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, Technology, User Engagement, User experience, User survey, Web Marketing | Tagged , , , , | Leave a comment

Forget economic downturn: here come the top 10 luxury social media marketers!

Posted on July 9, 2012 by Stefano

What’s really selling in these hard times, when economic downturn depresses economy, markets and people? Luxury, of course. Overpriced goods, exclusive stuff gets more attention by more people – not only those who can afford it. Even though it’s still … Continue reading →

Posted in Advertising, Automotive, Business, Business Model, Car, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Luxury, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social marketing, Social Media, Social news, Social survey, Social value, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Twitter drops Linkedin partnership?

Posted on July 1, 2012 by Stefano

This is the kind of news that deserves much attention. As reported by Mashable: LinkedIn announced via a blog post on Friday that Twitter would no longer be partnering with the business-networking site to sync updates from one site to … Continue reading →

Posted in Business, Business Model, Case Study, Job search, Job seeking, Linkedin, Marketing, Social marketing, Social Media, Social network, Social news, Social value, Twitter, Twitter hashtag | Tagged , , , , , , , | Leave a comment

Meebo has been acquired by Google for a reported $100 million

Posted on June 6, 2012 by Stefano

Meebo now goes with Big G, that is it’s been acquired by Google for some $100 million. Meebo, started in 2005 as a web-based messaging service, but has since developed “the Meebo bar,” its flagship offering which “wraps” a web … Continue reading →

Posted in Facebook, Google, Google Plus, Marketing, Social marketing, Social Media, Social network, Social news | Tagged , , , | Leave a comment