Ok, this has nothing to do with social media, digital media or social networks – it’s all conventional, real-world experience.
In order to promote Dollar Drink Days, McDonald’s Canada set up this experiment.
The place: an Alberta summer beach party
The idea: they put 4,000 coins into ice blocks – resembling McDonald’s ubiquitous logo – and prompted people to scrap off the ice, get their coin – or coins – and get some awareness of the fast food brand too!
It took 5 hours to completely smash the ice experiment and promote Dollar Drink Days: not bad for some user engagement that’s completely offline!
What can I say: that’s what I call a cool idea!