McDonald’s Drink Days experiential marketing: 4,000 CDN $ truly frozen coins

Ok, this has nothing to do with social media, digital media or social networks – it’s all conventional, real-world experience.

In order to promote Dollar Drink Days, McDonald’s Canada set up this experiment.

The place: an Alberta summer beach party

The idea: they put 4,000 coins into ice blocks – resembling McDonald’s ubiquitous logo – and prompted people to scrap off the ice, get their coin – or coins – and get some awareness of the fast food brand too!

It took 5 hours to completely smash the ice experiment and promote Dollar Drink Days: not bad for some user engagement that’s completely offline!

What can I say: that’s what I call a cool idea!

[Via DigitalBuzzBlog]

This entry was posted in Advertising, Brand, Fast food, Marketing, McDonald's, Social gaming, Social initiatives, Social marketing, Social Media, User Engagement and tagged , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>