Ok, we’re all used to hashtags, but this is different: cashtags are related allow users to click on stock (or “ticker”) symbols in any tweet to view search results for those stocks and companies.
— Twitter (@twitter) July 31, 2012
This is a search result for Tweets about $FB, that’s Facebook:
So, now it’s not only matter of # but also of $ (it’s always been, by the way…)
Techcrunch, though, reports a pretty interesting story: StockTwits said it already used the cashtag – and in some way invented it.
In a blog post entitled “The Twitter Hijacking of Stocktwits $ … The Cashtag,” StockTwits co-founder and CEO Howard Lindzon says:
It’s interesting that Twitter has hijacked our creation of $TICKER ie. $AAPL. It only took four years to ‘fill‘ this hole, though a few months back they told me in a detailed email it was not a hole they wanted to fill.