Tag Archives: Milan

QR Code Shopping in subway stations in Milan, Italy: klikkapromo.it introduces virtual supermarkets

Posted on November 16, 2012 by Stefano

On January I wrote about South Korea’s Tesco big hit with QR Code shopping concept. Today I spotted in Milan, Italy, a similar idea where an italian discount-hunting website, klikkapromo.it, is promoting several goods along with QR-Code. The idea is … Continue reading →

Posted in Business, Business Model, Case Study, Digital life, Digital media, Italy, Marketing, Mobile advertisement, Mobile marketing, Mobile phone, Online shopping, QR Code | Tagged , , , , , , | Leave a comment

Peugeot iON electric car: wall advertising in Milan that’s really green!

Posted on July 25, 2011 by Stefano

Peugeot iON along with Milan’s municipality has unveiled a city-wide compaign to launch the all-electric Peugeot iON car. Part of this campaign is summarized by green walls, vertical gardens just like the one in my photo, that attempt to reduce … Continue reading →

Posted in Advertising, Automotive, Car, Electric Car, Energy, Energy efficiency, Green, Green Advertisement, Italy, Marketing | Tagged , , , , , , | 1 Comment