Rovio’s Angry Birds is one of the hottest mobile game – ever.
Not only it scored hit million-league downloads on iPhone: it’s become iconic as well and you can now easily find Angry Birds merchandising around.
T-Mobile has gone a bit further this time adding an episode to its “Life’s for sharing” ad campaign which began with the now-famous T-Mobile dance at Liverpool station.
This time you. play on an iPhone and balloon-sized angry birds fly and hit (or miss) the target – for real!
Campaign by Saatchi & Saatchi for DT, Luca Pannese (art director) and Luca Lorenzini (copywriter).
So great, so fun – so compelling!
Thanks to Ile for the hint!