A Summer book? Business Model Generation

I came across and bought this book from Amazon, began reading, got so involved by its contents and I’m (still) amazed by its clear and thorough explanation logic: Business Model Generation.

What is it about?

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model–or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Written by Alexander Osterwalder (Author), Yves Pigneur, this book scores:

  • graphic layout: OK,
  • content: SUPERB,
  • no-nonsense info: OK

The section related to Patterns is just amazing:

This section describes business models with similar characteristics, similar arrangements of business model Building Blocks, or similar behaviors. We call these similarities business model patterns. The patterns described in the following pages should help you understand Patterns business model dynamics and serve as a source of inspiration for
your own work with business models.
We’ve sketched out five business model patterns built on important concepts in the business literature. We’ve “translated” these into the language of the Business Model Canvas to make the concepts comparable, easy to understand, and applicable. A single business model can incorporate several of these patterns.
Concepts upon which our patterns are based include Unbundling, the Long Tail, Multi-Sided Platforms, FREE, and Open Business Models. New patterns based on other business concepts will certainly emerge over time.

The authors’ web site features even a (free) Business Model Canvas you can download – and try to fit into your projects.

Click here to get a sneak 72-page preview [PDF] and check the Business Model Generation book web site as well.

I guess I’ll never learn enough about building a good project/business from scratch and learn from masters, so get humble and read…
It’s one of those books that (just like Guy Kawasaki’s, to name an author) that will (almost) never come of age and will remain as a framework towards better entrepreneurship.

Just recommended and available now with some huge discount too!

Note: I found the web site and the book when searching for an iPad app, Business Model Toolbox that’s the perfect companion to the book.

Toolbox for iPad combines the speed of a napkin sketch with the smarts of a spreadsheet. It enables you to map, test, and iterate your business ideas — fast.

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