Kissmetrics has released on their blog an interesting infographic that summarize the golden rules of testing, optimizing, testing again and… getting results!
It’s that simple, check these five steps:
- test your landing pages – how many Adwords advertisers don’t?
- test your signup forms – just try to get into the user’s shoes! what may go wrong with registration?
- test your PPC campaigns – this deals with being able to spot the right campaign
- test your media campaigns – Pro only
- test your email campaigns – that’s damn right: just imagine you’re someone out there getting an undesired and uninteresting email, without even be able to unsubscribe!
I definitely sign the final statement: People pay you, not pageviews!