Community vs. content? Or just as important?

This post on Mashable well deserves your attention.

What are you doing to facilitate quality discussion on your blog or website?

The main assumption is:

News sites should think less about their comments and more about the discussion they’re facilitating.

Regarding building a community, author Todd Olmstead wrote:

I realized that the environment has to come before the content. The scope of my project was in fact too narrow: We were prioritizing the comments themselves, when we needed to be facilitating a better place for discussion.

[Via Mashable]

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