How do you know the real approval of a single fashion item?
How do you understand users’ acceptance of dresses and clothes without even getting out of the store?
How do you do it real-time and in a social way?
Brazilian fashion retailer C&A has come up with an innovative solution.
Much the way both Renault and Bacardi have found ways to translate between real-world approval and Facebook “likes”, so C&A has found a way to bring customers’ Facebook approval into full view in its real-world stores.
Through its new Fashion Like initiative, C&A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “like” the ones that appeal to them.
Special hooks on the racks in its bricks-and-mortar store, meanwhile, can then display those votes in real time, giving in-store shoppers a clear indication of each item’s online popularity.