Tag Archives: B2B

Twitter for Small Businesses: promotion, user engagement, product awareness and … a nice video too!

Posted on April 5, 2012 by Stefano

This is how Twitter promotes itself and explains the (good) reasons why (even) a small business should use Twitter to reach new customers, to talk with them and spread the word about their products/services. The video exploits the recipe metaphor … Continue reading →

Posted in Advertising, Small business, Social marketing, Social Media, Twitter, Twitter hashtag, Video, Youtube | Tagged , , , , , , | Leave a comment

How social is B2B: facts and figures why businesses should use social media

Posted on April 4, 2012 by Stefano

InsideView‘s new infographic shows how effective social media marketing has become for B2B. A few hints: IBM reported a 400% increase in sales, in a pilot program of social selling, 41% of B2B companies on Facebook report generating leads, 67% … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Infographic, Social Era, Social marketing, Social Media, Social network | Tagged , , , , , | Leave a comment

B2B Facebook marketing best practices – and some real-world tips too!

Posted on January 20, 2012 by Stefano

Richard H. Levey from Chief Marketer wrote a great post about B2B Marketing on Facebook – not B2C, that’s overkill (even though a lot has still to be tested). B2B and social networks seems talking too little these days, so … Continue reading →

Posted in B2B, Brand, Business, Business Intelligence, Business Model, Business Plan, Case Study, Consultancy, Facebook, Facebook Pages, Facebook Pages for Business, Marketing, Mobile marketing, Social Life, Social marketing, Social Media, Social network, Social survey, User Engagement, User experience, User survey | Tagged , , , , | Leave a comment