Christie’s and Venice Art Biennale: the 2011 app that will guide you with style

iphone app christies biennale veneziaChristie’s, the world’s leading art business, has created the first ever, complete guide to the Venice Art Biennale and are now happy to offer it for free to any art lover. Designed to guide you around the labyrinthine alleys and canals of Venice to find exactly what you are looking for at the world’s greatest international art event, Christie’s Venice Biennale App is the perfect companion for the Venice Art Biennale. Working seamlessly with this year’s Biennale theme – ILLUMinations – the App will shed light on what is happening, where and when.

The Venice Biennale App allows you to:

  • Pinpoint each pavilion’s location using Google Maps and stay up-to-date on exhibition highlights and events
  • Expert Tips: Explore exclusive content and recommendations from a range of leading contemporary art experts
  • Get restaurant recommendations based on your location and map the trip back to your hotel on foot or via water taxi
  • My Biennale: save favorite locations and events to your own personalized Biennale map and list schedule

I’m almost Venice-native and the picture here represents the advertisiment – perfectly- and aptly- iPhone 4 shaped – that has been distributed almost everywhere to all participants in the very first Biennale days (a privilege of being a journalist…): it’s a marketing initiative that’s cool and greatly crafted – with Christie’s style, of course.

More info here: and here

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