Monthly Archives: May 2012

How to tweet – and get retweeted: a great infographic that’s a Twitter 101

Posted on May 5, 2012 by Stefano

Whatever you do on Twitter or use it for, you’ll be amazed by this Twiends infographic. As simple as it gets: how to get started with the right profile info how to get more followers what to tweet when to … Continue reading →

Posted in Blog, How-to, Infographic, Twitter, Twitter hashtag, Twitter tips | Tagged , , , , | Leave a comment

Steve Jobs play Franklin.D Roosevelt in “1944” – Apple Macintosh Promo

Posted on May 5, 2012 by Stefano

Steve Jobs play Franklin.D Roosevelt in “1944” – Apple Macintosh Promo. Back in 1984, when the first Mac 128K was introduced, Steve Jobs played this ‘wartime’ TV spot where other computers (running mainly DOS) were enemies and Macs were powerful … Continue reading →

Posted in Advertising, Apple, Marketing, TV ads | Tagged , , , , , , | Leave a comment

ING-DiBa Bank features an unusual Basket challenge: high yields in user engagement with the ‘Free Throw’ tournament

Posted on May 1, 2012 by Stefano

German bank ING-DiBa Bank sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could … Continue reading →

Posted in Android, App world, Augmented reality, Case Study, Facebook, Facebook App, Fun, Gaming, Online Gaming, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, User Engagement, User experience, Videogames | Tagged , , , , , , , , | Leave a comment