Category Archives: Case Study

Technology Review – March/April 2012 issue: interview with Drew Houston – Dropbox founder – on cloud storage

Posted on February 24, 2012 by Stefano

The latest issue of Technology Review features an interview with Dropbox‘s founder Drew Houston about cloud storage and the future. I love Technology Review and I’m definitely addicted to Dropbox so I’m writing this to spread the (good) news about … Continue reading →

Posted in Case Study, Cloud, Cloud computing, Cluster, MIT, Online storage, Startup, Storage, Tech industry | Tagged , , , , | Leave a comment

Even Social Media needs have a hierarchy: check what social network is fulfilling them

Posted on February 21, 2012 by Stefano

Twitter, Facebook, Linkedin and Tumblr all fulfill some special need (we don’t even know of, mostly) every day of our life. Here’s some pretty view of all social networks from the most basic psychological needs point of view – and … Continue reading →

Posted in Case Study, Facebook, Facebook Pages, Infographic, Linkedin, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Twitter, User Engagement, User experience, Viral marketing, Web 2.0 | Tagged , , , , , , , | Leave a comment

Content marketing: the right diet for content curation – and every online resource

Posted on February 20, 2012 by Stefano

Here comes an interesting adaption of the USDA food pyramid turned into a content marketing analysis tool: each level is briefly explained here, whereas a lot of work should be done at each level by all of us, dealing with … Continue reading →

Posted in Advertising, Business, Case Study, Content curation, Content marketing, Digital media, Marketing, Mobile marketing, Online advertisement, Report, Search engine, SEO, Social marketing, Social Media | Tagged , , , , , , | Leave a comment

Writing for the web: a lecture that gets to the point of reading/writing for web users

Posted on February 9, 2012 by Stefano

I found this Slideshare from Hans Põldoja, about a lecture in Tallinn University, 29 October 2009. It’s quite old, but it’s still so useful and thought-provoking. I’ve been thrilled by the very beginning: “How people read on the web“. Oddly … Continue reading →

Posted in Blog, Book, Case Study, Collaborative Work, Digital life, Digital media, E-learning, Educational, Marketing | Tagged , , , , , | Leave a comment

Social media equals the death of privacy? A book explores this hard-to-answer question

Posted on February 3, 2012 by Stefano

Lori Andrews, professor at Chicago-Kent College of Law and the director of the Institute for Science, Law and Technology, just released the book I Know Who You Are and I Saw What You Did: Social Networks and the Death of … Continue reading →

Posted in Book, Business, Case Study, Facebook, Facebook Pages, Facebook Timeline, Privacy, Social family, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , | Leave a comment

FBI goes social – and plans a social network spy app

Posted on January 31, 2012 by Stefano

This is no CSI, White Collar or Criminal Minds TV series: this is for real! The U.S. Federal Bureau of Investigation (FBI) is planning to develop an application that can track the public’s postings to Facebook, Twitter, and other social … Continue reading →

Posted in Case Study, Cyberpatrol, Digital life, Hacking, Privacy, Security | Tagged , , , , , | Leave a comment

How Green Economy has changed business, jobs and our lives – an infographic

Posted on January 30, 2012 by Stefano

South Africa’s Jobvine just published a cool infographic about Green Jobs, Green Economy and its impact on everyday’s life and future’s government decisions on energy, industry and technology. Via Jobvine

Posted in Business Model, Case Study, Economy, Energy, Energy efficiency, Green, Green Advertisement, Infographic | Tagged , , , , , , , | Leave a comment

About creativity, time and good ideas – a nice book (and a video) that explains it almost all in a social way

Posted on January 29, 2012 by Stefano

Steven Johnson’s book is highly recommended: this is usually a book’s review ending line, I put it at the beginning since the book it’s about good ideas and good timing. Well, the good idea is grab a copy and the … Continue reading →

Posted in Amazon, Book, Business, Business Intelligence, Business Model, Business Plan, Case Study, Collaborative Work, CoWorking, Creativity, Digital life, Ideas, Job search, Job seeking, Marketing, Media, Science, social habits, Social Life, Social marketing, Social Media, Social network, Steve Johnson, User Engagement, User experience, User survey, Viral video, Youtube | Tagged , , , , , , , | Leave a comment

Dave Cutler: a social media job seeker – and a nice example of self-promotion

Posted on January 24, 2012 by Stefano

Dave Cutler isn’t just looking for a new job, he’s promoting a social media professional using social media tools. Current crisis time and economic downturn maybe call for a completely a different Cutler, 34, of Waltham, sees his efforts not … Continue reading →

Posted in Business, Case Study, Entrepreneurship, Job search, Job seeking, Marketing, Social initiatives, Social marketing, Social Media, Social network, Social news, Uncategorized | Tagged , , , , | 1 Comment

B2B Facebook marketing best practices – and some real-world tips too!

Posted on January 20, 2012 by Stefano

Richard H. Levey from Chief Marketer wrote a great post about B2B Marketing on Facebook – not B2C, that’s overkill (even though a lot has still to be tested). B2B and social networks seems talking too little these days, so … Continue reading →

Posted in B2B, Brand, Business, Business Intelligence, Business Model, Business Plan, Case Study, Consultancy, Facebook, Facebook Pages, Facebook Pages for Business, Marketing, Mobile marketing, Social Life, Social marketing, Social Media, Social network, Social survey, User Engagement, User experience, User survey | Tagged , , , , | Leave a comment