Category Archives: Case Study

USA house life 2.0: Internet is perceived as a basic utility, a research report says.

Posted on January 14, 2012 by Stefano

Americans probably can’t unplug themselves these days from Internet – sort of. What is Internet like in everyday life in the USA? What has become Internet connection within households – and mobile too? Here comes a pretty interesting research that … Continue reading →

Posted in Case Study, Digital life, Digital media, Report, Uncategorized, USA | Tagged , , , , , , , | Leave a comment

Cloud computing for business: a well thought-out presentation

Posted on January 12, 2012 by Stefano

If you’re somehow wondering how this crazy little/big thing called Cloud will change your life – and your business, anytime soon, check this Slideshare presentation by Ramkumar Lakshminarayanan. Discovering the value of the cloud for the business View more presentations … Continue reading →

Posted in Amazon, Business, Business Intelligence, Case Study, Cloud, Cloud computing, Collaborative Work, Data center, Data mining, Data storage, Development, Server farm, Storage, Tech industry | Tagged , , , , , , | Leave a comment

Social Networks More Influential in Emerging Markets – in e-commerce too!

Posted on January 10, 2012 by Stefano

A recent report from Pew Research Center: “Global Digital Communication: Texting, Social Networking Popular Worldwide” found evidence that in these large emerging markets, including Mexico and Indonesia, social network penetration ranged from 56% to 86% of internet users. In some … Continue reading →

Posted in Advertising, Brand, BRIC, Business, Business Intelligence, Business Model, Business Plan, Case Study, Digital life, Digital media, Economy, Emerging countries, Entrepreneurship, Europe, Facebook, Financial, Marketing, Media, Mobile marketing, Online advertisement, Report, Search engine, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Tech industry, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Shopping with QR Code in the Korean subway: Tesco Home plus’ innovative marketing+selling concept

Posted on January 9, 2012 by Stefano

Looks like Koreans work really hard and are so busy that they have little time to go shopping… for food! Looks like Home plus, the Korean subsidiary of grocery chain Tesco (actually #2 in S.Korea), has found a smart & … Continue reading →

Posted in Advertising, App world, Asia, Brand, Business, Business Intelligence, Business Model, Case Study, Digital life, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, QR Code, Social initiatives, Social marketing, Social Media, South Korea, Tech industry, User Engagement, User experience, Web Marketing | Tagged , , , , , , | 1 Comment

Hubspot’s Facebook for business guide – for free!

Posted on January 7, 2012 by Stefano

Never dimiss a free meal! Hubspot is giving for free this How to Use Facebook for Business 35-pages guide. Ok… you may know all the tricks of the trade, but this free guide may still be a good starting point … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Collaborative Work, Entrepreneurship, Facebook, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Free guide, How-to, Mobile marketing, School, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Startup, Tech industry, User Engagement, User experience, Web 2.0, Web Marketing | Tagged , , , , , | Leave a comment

Facebook Timeline + Moo.com: perfect business cards!

Posted on January 6, 2012 by Stefano

I love my Moo.com Minicards: everytime I give someone my business/personal cards it’s a surprise – for the one receiving it and to me too, it’s so simple to get a smile with a nice picture! I made my first … Continue reading →

Posted in Advertising, Art, Business, Business Model, Case Study, Design, Digital life, Digital photography, Facebook, Facebook Pages, Facebook Timeline, Fun, Media, Photo, Photography, Social initiatives, Social marketing, Social Media, Social network, User Engagement | Tagged , , , , | Leave a comment

2011: a video summary of the whole year as seen through Twitter – and the growth of Twitter itself too!

Posted on January 2, 2012 by Stefano

Jeremiah Warren. has come up with a brilliant round up of the biggest stories in 2011 via Twitter. If 2011 is to be considered the year of Social Media, Twitter is, for sure, the star of all Social Networks. Most … Continue reading →

Posted in Brand, Case Study, Digital life, Digital media, Digital video, History, Media, News, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, User Engagement, Video, Youtube | Tagged , , , , , , , , | Leave a comment

Social Media world in 2011 by numbers – a video infographic with a lot of amazing data!

Posted on December 31, 2011 by Stefano

2011 is about to end so, all people using social networks (any kind) may be asking “how much has social media grown this year (and changed our lives)”? The answer: this video infographic shows all the latest facts & figures … Continue reading →

Posted in Brand, Business, Business Model, Case Study, Digital life, Digital media, Digital photography, Digital video, Facebook, Google, Google Plus, Google+, Infographic, Mobile gaming, Report, Social gaming, Social Life, Social marketing, Social Media, Social network, Social survey, Twitter, User Engagement, User experience, User survey, Video, Youtube | Tagged , , , , , , | Leave a comment

Google story, 1996-2011: a six-minutes video unfolds 15 years of development of one of the biggest company ever

Posted on December 30, 2011 by Stefano

Ok, six minutes are too little to explain what really happened in the past 15 years – especially when it comes to Google! (The image right shows Google’s very first search page, for those who are too young.) I do … Continue reading →

Posted in Brand, Browser, Business, Business Model, Case Study, Cloud computing, Digital life, Digital media, Economy, Entrepreneurship, Gmail, Google, Google Plus, Google+, History | Tagged , , , , , , , | Leave a comment

Math lessons and e-learning support on Facebook? Students in Venice, Italy, say ‘I LIKE IT’!

Posted on December 29, 2011 by Stefano

Facebook turned into e-learning support in Venice: a great case study where Math lessons meet social networks – and students too! For sure it’s not the first time I read about Facebook being leveraged as a learning-support tool in university … Continue reading →

Posted in Case Study, Collaborative Work, E-learning, Educational, Europe, Facebook, Facebook Pages, Italy, Social initiatives, Social Life, Social Media, Social network, Social news, Social survey, University, User Engagement, User survey | Tagged , , , , , | Leave a comment