Category Archives: Digital media

Google forays into Social Media – an infographic

Posted on August 7, 2012 by Stefano

Uber-guru and friend Max Guadagnoli shared this on Pinterest. It’s a Mashable-made infographic of some Google forays into social media (sometimes unhappy ones). [click on image to enlarge] [Via Visual.ly]

Posted in Digital life, Digital media, Google, Infographic, Social Era, Social gaming, Social marketing, Social Media, Social network, Social news | Tagged , , , , | Leave a comment

iPad magic promoting Stockholm with Charlie Caper and Erik Rosales: incredible communication video

Posted on August 1, 2012 by Stefano

This is the kind of magic I love! It’s a promotional video produced on behalf of Stockholm, Step2 Communication and performed at MIPIM in Cannes by communication experts and magicians Charlie Caper and Erik Rosales. As you can see, several … Continue reading →

Posted in Advertising, Brand, Business, Content curation, Content marketing, Digital life, Digital media, Digital video, Entrepreneurship, iPad, Marketing, Social marketing, Social Media, Social network, Video, Viral video, Youtube | Tagged , , , , , , , , | Leave a comment

London 2012: James Bond escorts The Queen to the Olympics Games opening ceremony

Posted on July 28, 2012 by Stefano

Ok, I’m a James Bond/007 long-time fan, but this video by BBC gets the real Crown (!) for the London 2012 Best Promotional Video ever (IMHO)! Forget about boring TV ads, old-style promotional video reels: this is the kind of … Continue reading →

Posted in Advertising, BBC, Digital life, Digital media, London 2012, News, Social Media, Social network, Social news, Sport, Television, TV ads, Video, Viral video, Youtube | Tagged , , , , , , , , | Leave a comment

SEO is dead, long live good content curation and Social PR – says Forbes

Posted on July 28, 2012 by Stefano

Ken Krogue on Forbes just posted an article that will for sure ignite polemic flaming on the ‘Net. He reports Adam Torkildson, one of the top SEO consultants in Utah and one of the best in the country told him … Continue reading →

Posted in Blog, Business, Case Study, Content curation, Content marketing, Digital life, Digital media, Facebook, Google, Marketing, Media, Mobile marketing, News, Report, Search engine, SEO, Social Life, Social marketing, Social Media, Social network, Social news, Twitter, Viral marketing, Web, Web Marketing | Tagged , , , , , , | Leave a comment

Economic downturn? Not for IT & consumer electronics, which will reach $2.1 trillion in 2012 – Gartner reports

Posted on July 28, 2012 by Stefano

ComputerWorld today reports a Gartner projection for 2012: the spending amout for IT, consumer electronics, mobile phones, digital media and services will reach $2.1 trillion by the end of the year. That’s $114 billion more than 2011 (roughly +5%) which … Continue reading →

Posted in Brand, Business, Business Intelligence, Business Model, Case Study, Computer, Digital life, Digital media, Digital music, Economy, Entrepreneurship, Gartner, Online storage, Report, Research, Social news, Social survey, Tech industry, Technology, User survey | Tagged , , , , , , , , , | Leave a comment

London 2012 Olympic Games: opening ceremony, media coverage and… plenty of smartphone and tablet apps!

Posted on July 27, 2012 by Stefano

London 2012! Opening ceremony will start today at 9PM (London time) at the Stratford Olympic stadium, well-known director Danny Boyle is in charge of directing the show. Friends at theiFile.com have just released a post including all official London 2012 … Continue reading →

Posted in Android, App world, Blackberry, Digital life, Digital media, Gaming, iOS, iPad, iPhone, London 2012, Samsung, Social Life, Social Media, Social network, Social news, Sport, Tablet, Television | Tagged , , , , , , | Leave a comment

What Facebook knows – about human behaviour and a lot more by mining its huge users’ database

Posted on July 20, 2012 by Stefano

Technology Review, published by MIT: if you still don’t know it you’re in trouble. Get a copy, now. I love it, it’s one of the very best publications around. Period. August 2012 issue features a cover story about Facebook and … Continue reading →

Posted in Data mining, Data storage, Digital life, Digital media, Facebook, Magazine, News, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, Technology, User Engagement, User experience, User survey, Web Marketing | Tagged , , , , | Leave a comment

Facebook + CNN = total coverage of 2012 election – the dawn of a digital democracy?

Posted on July 9, 2012 by Stefano

As Mashable reports Facebook is teaming up with CNN to socialize coverage of the 2012 election, as the social network aims to become a “second screen” for political coverage. The new experience, “America’s Choice 2012,” will encourage Facebook’s 160 million … Continue reading →

Posted in 2012 Campaign, 2012 Presidential Election, CNN, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook Pages, Facebook Pages for Business, News, Tech industry, Television, USA, User Engagement, User experience, User survey, Viral marketing | Tagged , , , , | Leave a comment

Forget economic downturn: here come the top 10 luxury social media marketers!

Posted on July 9, 2012 by Stefano

What’s really selling in these hard times, when economic downturn depresses economy, markets and people? Luxury, of course. Overpriced goods, exclusive stuff gets more attention by more people – not only those who can afford it. Even though it’s still … Continue reading →

Posted in Advertising, Automotive, Business, Business Model, Car, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Luxury, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social marketing, Social Media, Social news, Social survey, Social value, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

The Long Facebook Week (and the week-end too!): here’s a summary of news, hints and thoughts about this event [part II]

Posted on May 21, 2012 by Stefano

Following my previous post, here are more news and thoughts about Facebook (and Mark’s life as well) and social network present and (near) future. What happened about all the other Social Networks? Other social media companies, most of which have … Continue reading →

Posted in Business, Digital media, Facebook, Facebook IPO, Marketing, Media, News, Social network, Social news, Social value, Tech bubble, Tech industry, Technology, Wall Street | Tagged , , , , | Leave a comment