Category Archives: Social gaming

Social media by the numbers: an illuminating infographic full of useful info

Posted on August 30, 2011 by Stefano

It’s quite reassuring: social media works – at least if you take a look at this well-thought-out infographic published by Mashable. We get numbers at large (I didn’t know myself there are 4 billion “things” shared each day on Facebook … Continue reading →

Posted in Advertising, Facebook, Facebook Pages, Facebook Pages for Business, Free guide, Gaming, Google, Google Plus, Google+, Infographic, Linkedin, Marketing, McDonald's, Media, Mobile gaming, Mobile marketing, News, Online advertisement, Online Gaming, Report, Social gaming, Social initiatives, Social marketing, Social Media, Social network, Social news, Social survey, Startup, Tech industry, Twitter, User Engagement, Viral marketing, Web Marketing | Tagged , , , , | 1 Comment

McDonald’s Drink Days experiential marketing: 4,000 CDN $ truly frozen coins

Posted on August 7, 2011 by Stefano

Ok, this has nothing to do with social media, digital media or social networks – it’s all conventional, real-world experience. In order to promote Dollar Drink Days, McDonald’s Canada set up this experiment. The place: an Alberta summer beach party … Continue reading →

Posted in Advertising, Brand, Fast food, Marketing, McDonald's, Social gaming, Social initiatives, Social marketing, Social Media, User Engagement | Tagged , , , , | Leave a comment

SCVNGR: a location-based gaming platform that’s Foursquare plus a lot of fun – and a great marketing idea too!

Posted on June 22, 2011 by Stefano

SCVNGR is a location-based gaming platform –- there are challenges at every venue, and businesses can also “script” their own challenges. Customers can do challenges (take a photo, eat a certain dish) to earn points, which are redeemable for real-world … Continue reading →

Posted in App world, Apple, Fast food, Marketing, Mobile gaming, Mobile marketing, Social gaming, Social initiatives, Social marketing, Social Media, Social network, Social survey, Startup, User survey, Viral marketing, Web Marketing | Tagged , , , , , , , | Leave a comment