Tag Archives: social media

Twitter for Small Businesses: promotion, user engagement, product awareness and … a nice video too!

Posted on April 5, 2012 by Stefano

This is how Twitter promotes itself and explains the (good) reasons why (even) a small business should use Twitter to reach new customers, to talk with them and spread the word about their products/services. The video exploits the recipe metaphor … Continue reading →

Posted in Advertising, Small business, Social marketing, Social Media, Twitter, Twitter hashtag, Video, Youtube | Tagged , , , , , , | Leave a comment

Social media and advertising analytics trends and tools that are effective, profitable (and somehow even free!)

Posted on April 5, 2012 by Stefano

A nice post by KissMetrics about social-, and -web, analytics tool that help marketers plan and report strategies and campaigns effectively. We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook … Continue reading →

Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Infographic, Online advertisement, Social family, Social gaming, social habits, Social marketing, Social Media, Social network, Social news, Social survey | Tagged , , , , | Leave a comment

How social is B2B: facts and figures why businesses should use social media

Posted on April 4, 2012 by Stefano

InsideView‘s new infographic shows how effective social media marketing has become for B2B. A few hints: IBM reported a 400% increase in sales, in a pilot program of social selling, 41% of B2B companies on Facebook report generating leads, 67% … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Infographic, Social Era, Social marketing, Social Media, Social network | Tagged , , , , , | Leave a comment

Social Media TV Charts: who wins, who loses, where are TV viewers heading to?

Posted on April 1, 2012 by Stefano

Mashable reports with this cool infographics about Social TV trends and charts what happened in a middle-March week in the Social TV arena [Via Mashable]

Posted in Infographic, Report, Social Era, Social family, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social TV, TV ads, Uncategorized, User Engagement, User experience | Tagged , , , , | Leave a comment

Which devices are used the most by social media users? An infographic explains and gives much more hints

Posted on March 24, 2012 by Stefano

Believe it or not, 5% of US adults are getting news on full-featured computers (be it a desktop or a laptop), on tablets and on smartphones, whereas computers/smartphone users sum up to an interesting 34% of the grand total! [Via … Continue reading →

Posted in Facebook, Mobile advertisement, Mobile gaming, Mobile marketing, Social gaming, social habits, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , | Leave a comment

Social TV: ConnecTV announces March Madness: basketball will never be the same – social

Posted on March 20, 2012 by Stefano

I love Social TV! I guess it’s the next big thing putting together all tech stuff: mobile + social media + TV. USA Social TV company ConnecTV, has announced its March Madness line-up of innovative content features for the biggest … Continue reading →

Posted in App world, Apple, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social TV, Television, TV Series, User Engagement, User experience, User survey | Tagged , , , , , | Leave a comment

New rules for Social media – a 4-part article about social era and industry culture

Posted on March 19, 2012 by Stefano

Here comes a 4-part article from HBR.org (which I love) and Nilofer Merchant (which I didn’t knew about but I’m glad I discovered). It’s about social media and its acceptance in industry culture. Beginning from well-known examples like Facebook, Twitter … Continue reading →

Posted in Advertising, Business, Business Model, Case Study, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , | Leave a comment

Social sites and revenues? Do they make money (and how)?

Posted on March 16, 2012 by Stefano

USBundles.com published a great infographics answering to one of the hottest question these days in social media. Do social network heavyweights make money? And… by the way… how? This infographic from USBundles shows how the most popular social sites have … Continue reading →

Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Facebook, Mobile advertisement, Online advertisement, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry | Tagged , , , , , | Leave a comment

Social media influencers? According to Klout there are five trend-setters types

Posted on March 1, 2012 by Stefano

I like Klout even though I’m still trying to fully understand its boundaries and features. Anyway, it’s a good tool to measure social media influence these days. But, Is there any emerging model for social media influencers too? This is … Continue reading →

Posted in Marketing, News, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey | Tagged , , | Leave a comment

Academy Awards 2012 and social media: do Oscars use Twitter?

Posted on February 26, 2012 by Stefano

It’s Oscar time again, but this is 2012 in the social-era, so nothing really happens without being social-ly leading! With the Academy Awards 2012 this weekend, there are a lot of buzz created in the social media about the best … Continue reading →

Posted in Academy Award, Media, Music industry, Social Life, Social Media, Social network, Social news, Social survey, Uncategorized | Tagged , , , , , | Leave a comment