Tag Archives: Youtube

Google story, 1996-2011: a six-minutes video unfolds 15 years of development of one of the biggest company ever

Posted on December 30, 2011 by Stefano

Ok, six minutes are too little to explain what really happened in the past 15 years – especially when it comes to Google! (The image right shows Google’s very first search page, for those who are too young.) I do … Continue reading →

Posted in Brand, Browser, Business, Business Model, Case Study, Cloud computing, Digital life, Digital media, Economy, Entrepreneurship, Gmail, Google, Google Plus, Google+, History | Tagged , , , , , , , | Leave a comment

IKEA Happy To Bed: YouTube (and Facebook) Social Experience in the bedroom

Posted on September 6, 2011 by Stefano

Ikea UK has launched a new Youtube video along some Facebook interaction. Ikea in the UK has created a Facebook-enabled experience on its interactive YouTube channel that ties into the brand’s larger “Everything You Need To Go Happy To Bed” … Continue reading →

Posted in Advertising, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Ikea, Online advertisement, Online Gaming, Social gaming, Social initiatives, Social marketing, Social Media, Social news, Social survey, Viral marketing, Viral video, Web Marketing, Youtube | Tagged , , , , | Leave a comment

Levi’s CURVE ID viral video ad: the (back-)camera Jeans

Posted on August 2, 2011 by Stefano

In early 2011, Levi’s launched Curve ID; a range of women’s jeans that fit shape, not size. To complement the launch, Levi’s asked Colenso BBDO Auckland (New Zealand) to start a conversation. They gave the agency $10,000 … and a … Continue reading →

Posted in Brand, Social marketing, Social Media, Social network, TV ads, Video, Viral marketing, Viral video, Youtube | Tagged , , , , | Leave a comment