Category Archives: Business

The Long Facebook Week (and the week-end too!): here’s a summary of news, hints and thoughts about this event [part I]

Posted on May 21, 2012 by Stefano

Last week has definitely been the (long) Facebook week (and the week-end too!): here’s a summary of news, hints and thoughts about the world’s greatest social network. Facebook shined in the past days in the news headlines and its IPO … Continue reading →

Posted in Business, Business Model, Facebook, Facebook IPO, Financial, Funding, Social Era, Social Media, Social network, Social news, Tech bubble, Tech industry, Wall Street | Tagged , , , , , | 1 Comment

Facebook debut in Wall Street accounts for 0.25 percent of all online conversations

Posted on May 18, 2012 by Stefano

It’s 2.30 PM (NY Timezone) and Facebook just estabilished another ground-breaking record. Conversations about the Facebook IPO accounted for 0.25 percent of all online discussion during the first part of the workday, according to NM Incite, a company that tracks … Continue reading →

Posted in Business, Business Model, Data mining, Digital media, Facebook, Facebook IPO, Report, Research, Social Era, social habits, Social Media | Tagged , , | Leave a comment

Google+ hangouts? Here are some useful tips for business keeping in touch with their social contacts

Posted on April 26, 2012 by Stefano

Here’s a really cool tutorial with some sound advice about Google+ Hangouts and how to use them for businesses! Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool. … Continue reading →

Posted in Business, Google, Google Plus, Google+, Social Media, Social network | Tagged , , , , | Leave a comment

What is actually social data value? What is the value of a single “social-bit”?

Posted on April 11, 2012 by Stefano

What is the value of a tweet? How much does Yelp value a review? As a participant in the social media economy, how much value does your participation create for companies like Facebook and LinkedIn? Here comes a pretty infographic … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Infographic, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social value | Tagged , , , , , | Leave a comment

Facebook goes shopping and acquires Instagram; price tag: $1 billion

Posted on April 9, 2012 by Stefano

Breaking news: Facebook shoots a nice picture! Facebook is buying Instagram according to this post by Mark Zuckerberg. This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many … Continue reading →

Posted in Business, Business Model, Business Plan, Digital life, Digital media, Digital photography, Facebook, Facebook IPO, Instagram, iOS, iPhone, Photo, Photography, Social Era, Social family, social habits, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , , , | Leave a comment

Social media and advertising analytics trends and tools that are effective, profitable (and somehow even free!)

Posted on April 5, 2012 by Stefano

A nice post by KissMetrics about social-, and -web, analytics tool that help marketers plan and report strategies and campaigns effectively. We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook … Continue reading →

Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Infographic, Online advertisement, Social family, Social gaming, social habits, Social marketing, Social Media, Social network, Social news, Social survey | Tagged , , , , | Leave a comment

How social is B2B: facts and figures why businesses should use social media

Posted on April 4, 2012 by Stefano

InsideView‘s new infographic shows how effective social media marketing has become for B2B. A few hints: IBM reported a 400% increase in sales, in a pilot program of social selling, 41% of B2B companies on Facebook report generating leads, 67% … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Infographic, Social Era, Social marketing, Social Media, Social network | Tagged , , , , , | Leave a comment

New rules for Social media – a 4-part article about social era and industry culture

Posted on March 19, 2012 by Stefano

Here comes a 4-part article from HBR.org (which I love) and Nilofer Merchant (which I didn’t knew about but I’m glad I discovered). It’s about social media and its acceptance in industry culture. Beginning from well-known examples like Facebook, Twitter … Continue reading →

Posted in Advertising, Business, Business Model, Case Study, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , | Leave a comment

Social sites and revenues? Do they make money (and how)?

Posted on March 16, 2012 by Stefano

USBundles.com published a great infographics answering to one of the hottest question these days in social media. Do social network heavyweights make money? And… by the way… how? This infographic from USBundles shows how the most popular social sites have … Continue reading →

Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Facebook, Mobile advertisement, Online advertisement, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry | Tagged , , , , , | Leave a comment

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

Posted on March 7, 2012 by Stefano

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading →

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment