Category Archives: Marketing

Steve Jobs play Franklin.D Roosevelt in “1944” – Apple Macintosh Promo

Posted on May 5, 2012 by Stefano

Steve Jobs play Franklin.D Roosevelt in “1944” – Apple Macintosh Promo. Back in 1984, when the first Mac 128K was introduced, Steve Jobs played this ‘wartime’ TV spot where other computers (running mainly DOS) were enemies and Macs were powerful … Continue reading →

Posted in Advertising, Apple, Marketing, TV ads | Tagged , , , , , , | Leave a comment

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

Posted on March 7, 2012 by Stefano

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading →

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment

Social media influencers? According to Klout there are five trend-setters types

Posted on March 1, 2012 by Stefano

I like Klout even though I’m still trying to fully understand its boundaries and features. Anyway, it’s a good tool to measure social media influence these days. But, Is there any emerging model for social media influencers too? This is … Continue reading →

Posted in Marketing, News, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey | Tagged , , | Leave a comment

Facebook releases new advertising infrastructure

Posted on February 29, 2012 by Stefano

New life and tools for Facebook advertising? Along with Timeline for brands, Facebook also introduced Premium Offers and Ads, which function similarly to Promoted Tweets. Marketers can pay to get their ads or Sponsored Stories some better real estate on … Continue reading →

Posted in Advertising, Business Intelligence, Business Model, Economy, Facebook, Facebook Advertising, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Marketing, Media, Mobile advertisement, Social marketing, Social network, Social news, Social survey | Tagged , , | Leave a comment

Academy Awards 2012: who won? Actors? Actresses? Movies? No, social media!

Posted on February 27, 2012 by Stefano

Ok, I do think Meryl Streep deserved her 2012 Oscar as well all the other folks on the red carpet… as I wrote yesterday there’s another big winner even though it’s not holding an Oscar. Actually, the real winner this … Continue reading →

Posted in Coviewing, Digital life, Digital media, Marketing, Media, Movie, News, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social TV, Uncategorized | Tagged , , , , , | Leave a comment

Content marketing: the right diet for content curation – and every online resource

Posted on February 20, 2012 by Stefano

Here comes an interesting adaption of the USDA food pyramid turned into a content marketing analysis tool: each level is briefly explained here, whereas a lot of work should be done at each level by all of us, dealing with … Continue reading →

Posted in Advertising, Business, Case Study, Content curation, Content marketing, Digital media, Marketing, Mobile marketing, Online advertisement, Report, Search engine, SEO, Social marketing, Social Media | Tagged , , , , , , | Leave a comment

Writing for the web: a lecture that gets to the point of reading/writing for web users

Posted on February 9, 2012 by Stefano

I found this Slideshare from Hans Põldoja, about a lecture in Tallinn University, 29 October 2009. It’s quite old, but it’s still so useful and thought-provoking. I’ve been thrilled by the very beginning: “How people read on the web“. Oddly … Continue reading →

Posted in Blog, Book, Case Study, Collaborative Work, Digital life, Digital media, E-learning, Educational, Marketing | Tagged , , , , , | Leave a comment

About creativity, time and good ideas – a nice book (and a video) that explains it almost all in a social way

Posted on January 29, 2012 by Stefano

Steven Johnson’s book is highly recommended: this is usually a book’s review ending line, I put it at the beginning since the book it’s about good ideas and good timing. Well, the good idea is grab a copy and the … Continue reading →

Posted in Amazon, Book, Business, Business Intelligence, Business Model, Business Plan, Case Study, Collaborative Work, CoWorking, Creativity, Digital life, Ideas, Job search, Job seeking, Marketing, Media, Science, social habits, Social Life, Social marketing, Social Media, Social network, Steve Johnson, User Engagement, User experience, User survey, Viral video, Youtube | Tagged , , , , , , , | Leave a comment

Vintage advertisement of modern technology: Facebook, Skype and Twitter the good ol’ ad-way!

Posted on January 26, 2012 by Stefano

A graphic exercise with old-fashioned and vintage advertisements related to 2012 products and services – the tech brands we all know of. Sometimes old design still works and makes well-known products even more appealing! What about Twitter? A 50’s styled … Continue reading →

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Dave Cutler: a social media job seeker – and a nice example of self-promotion

Posted on January 24, 2012 by Stefano

Dave Cutler isn’t just looking for a new job, he’s promoting a social media professional using social media tools. Current crisis time and economic downturn maybe call for a completely a different Cutler, 34, of Waltham, sees his efforts not … Continue reading →

Posted in Business, Case Study, Entrepreneurship, Job search, Job seeking, Marketing, Social initiatives, Social marketing, Social Media, Social network, Social news, Uncategorized | Tagged , , , , | 1 Comment