Category Archives: Marketing

B2B Facebook marketing best practices – and some real-world tips too!

Posted on January 20, 2012 by Stefano

Richard H. Levey from Chief Marketer wrote a great post about B2B Marketing on Facebook – not B2C, that’s overkill (even though a lot has still to be tested). B2B and social networks seems talking too little these days, so … Continue reading →

Posted in B2B, Brand, Business, Business Intelligence, Business Model, Business Plan, Case Study, Consultancy, Facebook, Facebook Pages, Facebook Pages for Business, Marketing, Mobile marketing, Social Life, Social marketing, Social Media, Social network, Social survey, User Engagement, User experience, User survey | Tagged , , , , | Leave a comment

Social Networks More Influential in Emerging Markets – in e-commerce too!

Posted on January 10, 2012 by Stefano

A recent report from Pew Research Center: “Global Digital Communication: Texting, Social Networking Popular Worldwide” found evidence that in these large emerging markets, including Mexico and Indonesia, social network penetration ranged from 56% to 86% of internet users. In some … Continue reading →

Posted in Advertising, Brand, BRIC, Business, Business Intelligence, Business Model, Business Plan, Case Study, Digital life, Digital media, Economy, Emerging countries, Entrepreneurship, Europe, Facebook, Financial, Marketing, Media, Mobile marketing, Online advertisement, Report, Search engine, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Tech industry, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Shopping with QR Code in the Korean subway: Tesco Home plus’ innovative marketing+selling concept

Posted on January 9, 2012 by Stefano

Looks like Koreans work really hard and are so busy that they have little time to go shopping… for food! Looks like Home plus, the Korean subsidiary of grocery chain Tesco (actually #2 in S.Korea), has found a smart & … Continue reading →

Posted in Advertising, App world, Asia, Brand, Business, Business Intelligence, Business Model, Case Study, Digital life, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, QR Code, Social initiatives, Social marketing, Social Media, South Korea, Tech industry, User Engagement, User experience, Web Marketing | Tagged , , , , , , | 1 Comment

How much is worth Mozilla browsers loyalty to Google? $300 million per year!

Posted on January 2, 2012 by Stefano

Yes, the browser war is still on – more than ever. Google’s the default search engine for most of us, and it is for most Firefox users. Anyway, there’s no free meal in this world so, if you ever asked … Continue reading →

Posted in Browser, Business, Chrome, Firefox, Google, Google Chrome, Marketing, Search engine, SEO | Tagged , , , , , , | Leave a comment

Infographic: the whole social media world seen as a prism

Posted on December 12, 2011 by Stefano

ethority.de a German social media consultancy, comes this prism breaking out the social media world into sub-categories. I think it’s great and does a great job of sorting out all social players each by its business area. [Via ethority.de]

Posted in Facebook, Facebook Pages, Facebook Pages for Business, Google, Google+, Infographic, Job search, Linkedin, Magazine, Marketing, Microsoft, MySpace, SEO, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Startup, Stock market, Tech industry, Twitter, Uncategorized, Web, Web 2.0, Web 3.0, Web design, Web Marketing, Youtube | Tagged , , , , , , , | Leave a comment

Collab: a collaborative workspace in Manhattan – probably the best workplace ever

Posted on December 10, 2011 by Stefano

The folks at MakeZine published this video showing Collab, a Manhattan-based workspace where co-working is a common practice. I’m a long-time fan of co-working and have been following co-working expert Massimo Carraro and his CoWO project growing up, so I’m … Continue reading →

Posted in 3D Design, 3D Printing, Business, Business Model, Collaborative Work, Consultancy, CoWorking, Economy, Entrepreneurship, Magazine, Maker, Marketing, Media, Tech industry, Workplaces | Tagged , , , , , , , | Leave a comment

Facebook Timeline and Twitter Brand Pages: the hottest social updates

Posted on December 9, 2011 by Stefano

The new hot topics in the last two days: Facebook Timeline: love it or hate it, that’s how your Facebook profile (and mine as well) is gonna be like. A streamlined and time-oriented timeline (that is!) User experience has changed … Continue reading →

Posted in Advertising, App world, Brand, Business Model, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google+, Marketing, Media, Mobile advertisement, Mobile marketing, News, Online advertisement, Report, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Adam Ostrow 2012 forecast about advertising and media

Posted on December 9, 2011 by Stefano

Mashable‘s Adam Ostrow tries to predict 2012 trends in the post 5 Key Digital Media and Advertising Trends for 2012 The top 5? Social Curation and Mobile Will Drive Growth for Media Organizations The Impact of the Second Screen on … Continue reading →

Posted in Advertising, Coviewing, Internet TV, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , | Leave a comment

Design + animation ? Motion design: a new dimension and a graphic approach

Posted on December 4, 2011 by Stefano

I love animation, I love graphic design but… where is the boundary between animated films and motion graphic design? This video (9:30″) helps you see the different kinds of animated graphics and motion design approaches that can be used in … Continue reading →

Posted in 3D Design, Advertising, Business, Design, Digital media, Digital video, Marketing, Media, Museum, Online advertisement, Photo, Photography, Social marketing, Social Media, Web design, Web Marketing | Tagged , , , , , | Leave a comment

Cyber Monday: an infographics explains its 6 years story

Posted on November 27, 2011 by Stefano

Ok, it’s Cyber Monday (the online version of Black Friday), along with the unavoidable craze but… where did it come from? Mashable just published a cool infographics that recalls Cyber Monday six years, the rise and fall (we’re facing an … Continue reading →

Posted in Amazon, Black Friday, Business, Business Intelligence, Business Model, Case Study, Cyber Monday, Economy, Entrepreneurship, Fashion, Financial, Marketing, Media, Online advertisement, Online shopping | Tagged , , | Leave a comment