Category Archives: Social initiatives

Academy Awards 2012: who won? Actors? Actresses? Movies? No, social media!

Posted on February 27, 2012 by Stefano

Ok, I do think Meryl Streep deserved her 2012 Oscar as well all the other folks on the red carpet… as I wrote yesterday there’s another big winner even though it’s not holding an Oscar. Actually, the real winner this … Continue reading →

Posted in Coviewing, Digital life, Digital media, Marketing, Media, Movie, News, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social TV, Uncategorized | Tagged , , , , , | Leave a comment

Even Social Media needs have a hierarchy: check what social network is fulfilling them

Posted on February 21, 2012 by Stefano

Twitter, Facebook, Linkedin and Tumblr all fulfill some special need (we don’t even know of, mostly) every day of our life. Here’s some pretty view of all social networks from the most basic psychological needs point of view – and … Continue reading →

Posted in Case Study, Facebook, Facebook Pages, Infographic, Linkedin, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Twitter, User Engagement, User experience, Viral marketing, Web 2.0 | Tagged , , , , , , , | Leave a comment

Facebook growth rate: quicker than a (social) ray of light – and almost a nation on itself

Posted on February 2, 2012 by Stefano

Following yesterday Facebook’s filing for IPO – and all the consequent hype about this, let’s look at what’s really behind the Facebook business. According to this infographic from Fusioncharts: every 8 seconds people from everywhere in the world sign in … Continue reading →

Posted in Advertising, Brand, Business, Business Model, Digital life, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Financial, Infographic, McDonald's, Media, Mobile advertisement, Mobile marketing, Online advertisement, Research, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Stock market, Survey, Tech industry, User experience, User survey | Tagged , , , , , , , , | Leave a comment

Dave Cutler: a social media job seeker – and a nice example of self-promotion

Posted on January 24, 2012 by Stefano

Dave Cutler isn’t just looking for a new job, he’s promoting a social media professional using social media tools. Current crisis time and economic downturn maybe call for a completely a different Cutler, 34, of Waltham, sees his efforts not … Continue reading →

Posted in Business, Case Study, Entrepreneurship, Job search, Job seeking, Marketing, Social initiatives, Social marketing, Social Media, Social network, Social news, Uncategorized | Tagged , , , , | 1 Comment

Social Networks More Influential in Emerging Markets – in e-commerce too!

Posted on January 10, 2012 by Stefano

A recent report from Pew Research Center: “Global Digital Communication: Texting, Social Networking Popular Worldwide” found evidence that in these large emerging markets, including Mexico and Indonesia, social network penetration ranged from 56% to 86% of internet users. In some … Continue reading →

Posted in Advertising, Brand, BRIC, Business, Business Intelligence, Business Model, Business Plan, Case Study, Digital life, Digital media, Economy, Emerging countries, Entrepreneurship, Europe, Facebook, Financial, Marketing, Media, Mobile marketing, Online advertisement, Report, Search engine, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Tech industry, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Shopping with QR Code in the Korean subway: Tesco Home plus’ innovative marketing+selling concept

Posted on January 9, 2012 by Stefano

Looks like Koreans work really hard and are so busy that they have little time to go shopping… for food! Looks like Home plus, the Korean subsidiary of grocery chain Tesco (actually #2 in S.Korea), has found a smart & … Continue reading →

Posted in Advertising, App world, Asia, Brand, Business, Business Intelligence, Business Model, Case Study, Digital life, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, QR Code, Social initiatives, Social marketing, Social Media, South Korea, Tech industry, User Engagement, User experience, Web Marketing | Tagged , , , , , , | 1 Comment

Hubspot’s Facebook for business guide – for free!

Posted on January 7, 2012 by Stefano

Never dimiss a free meal! Hubspot is giving for free this How to Use Facebook for Business 35-pages guide. Ok… you may know all the tricks of the trade, but this free guide may still be a good starting point … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Collaborative Work, Entrepreneurship, Facebook, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Free guide, How-to, Mobile marketing, School, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Startup, Tech industry, User Engagement, User experience, Web 2.0, Web Marketing | Tagged , , , , , | Leave a comment

Facebook Timeline + Moo.com: perfect business cards!

Posted on January 6, 2012 by Stefano

I love my Moo.com Minicards: everytime I give someone my business/personal cards it’s a surprise – for the one receiving it and to me too, it’s so simple to get a smile with a nice picture! I made my first … Continue reading →

Posted in Advertising, Art, Business, Business Model, Case Study, Design, Digital life, Digital photography, Facebook, Facebook Pages, Facebook Timeline, Fun, Media, Photo, Photography, Social initiatives, Social marketing, Social Media, Social network, User Engagement | Tagged , , , , | Leave a comment

2011: a video summary of the whole year as seen through Twitter – and the growth of Twitter itself too!

Posted on January 2, 2012 by Stefano

Jeremiah Warren. has come up with a brilliant round up of the biggest stories in 2011 via Twitter. If 2011 is to be considered the year of Social Media, Twitter is, for sure, the star of all Social Networks. Most … Continue reading →

Posted in Brand, Case Study, Digital life, Digital media, Digital video, History, Media, News, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, User Engagement, Video, Youtube | Tagged , , , , , , , , | Leave a comment

Math lessons and e-learning support on Facebook? Students in Venice, Italy, say ‘I LIKE IT’!

Posted on December 29, 2011 by Stefano

Facebook turned into e-learning support in Venice: a great case study where Math lessons meet social networks – and students too! For sure it’s not the first time I read about Facebook being leveraged as a learning-support tool in university … Continue reading →

Posted in Case Study, Collaborative Work, E-learning, Educational, Europe, Facebook, Facebook Pages, Italy, Social initiatives, Social Life, Social Media, Social network, Social news, Social survey, University, User Engagement, User survey | Tagged , , , , , | Leave a comment