Category Archives: Social initiatives

Shopping Center Westfield London offers Wi-Fi… and (almost) free mobile phone charging!

Posted on July 30, 2012 by Stefano

London looks like the center of the universe, these days, thanks to London 2012 Olympic Games. Here comes a tiny news bit that shows how much technology can help/extend shopping experience. Shopping Center Westfield London sports some 312 (!) stores… … Continue reading →

Posted in Business, Business Model, Case Study, Cell phone, Digital life, Energy, Energy efficiency, Family, iPad, iPhone, Marketing, Media, Mobile marketing, Mobile phone, Shopping, Social initiatives, Social marketing, Social Media, Tech industry, Technology, Twitter, Twitter hashtag, User experience | Tagged , , , , , , , , | Leave a comment

What Facebook knows – about human behaviour and a lot more by mining its huge users’ database

Posted on July 20, 2012 by Stefano

Technology Review, published by MIT: if you still don’t know it you’re in trouble. Get a copy, now. I love it, it’s one of the very best publications around. Period. August 2012 issue features a cover story about Facebook and … Continue reading →

Posted in Data mining, Data storage, Digital life, Digital media, Facebook, Magazine, News, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, Technology, User Engagement, User experience, User survey, Web Marketing | Tagged , , , , | Leave a comment

ING-DiBa Bank features an unusual Basket challenge: high yields in user engagement with the ‘Free Throw’ tournament

Posted on May 1, 2012 by Stefano

German bank ING-DiBa Bank sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could … Continue reading →

Posted in Android, App world, Augmented reality, Case Study, Facebook, Facebook App, Fun, Gaming, Online Gaming, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, User Engagement, User experience, Videogames | Tagged , , , , , , , , | Leave a comment

What is actually social data value? What is the value of a single “social-bit”?

Posted on April 11, 2012 by Stefano

What is the value of a tweet? How much does Yelp value a review? As a participant in the social media economy, how much value does your participation create for companies like Facebook and LinkedIn? Here comes a pretty infographic … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Infographic, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social value | Tagged , , , , , | Leave a comment

Dating online in 2012: what is really like?

Posted on April 4, 2012 by Stefano

This infographic from FreeDating UK shows how much dating has changed recently – and how much is social media involved! How much is true (or a bunch of lies) in all social relationships sparkling around the ‘net (growing and… failing)? … Continue reading →

Posted in Dating, Digital life, Digital media, Infographic, Love, Sex, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social news, User Engagement, User experience, User survey, Women | Tagged , , , , , , , , | Leave a comment

Social TV: ConnecTV announces March Madness: basketball will never be the same – social

Posted on March 20, 2012 by Stefano

I love Social TV! I guess it’s the next big thing putting together all tech stuff: mobile + social media + TV. USA Social TV company ConnecTV, has announced its March Madness line-up of innovative content features for the biggest … Continue reading →

Posted in App world, Apple, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social TV, Television, TV Series, User Engagement, User experience, User survey | Tagged , , , , , | Leave a comment

New rules for Social media – a 4-part article about social era and industry culture

Posted on March 19, 2012 by Stefano

Here comes a 4-part article from HBR.org (which I love) and Nilofer Merchant (which I didn’t knew about but I’m glad I discovered). It’s about social media and its acceptance in industry culture. Beginning from well-known examples like Facebook, Twitter … Continue reading →

Posted in Advertising, Business, Business Model, Case Study, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , | Leave a comment

Social sites and revenues? Do they make money (and how)?

Posted on March 16, 2012 by Stefano

USBundles.com published a great infographics answering to one of the hottest question these days in social media. Do social network heavyweights make money? And… by the way… how? This infographic from USBundles shows how the most popular social sites have … Continue reading →

Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Facebook, Mobile advertisement, Online advertisement, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry | Tagged , , , , , | Leave a comment

Coca Cola PaperTweetos: Argentina’s National soccer team gets huge support from Twitter

Posted on March 11, 2012 by Stefano

Ogilvy Argentina helped Coca Cola leverage Twitter to enforce Argentina’s National Soccer Team support from fans by using a special hashtag to filter all supporters tweets. Every time there is a soccer match where the Argentinean National Team plays, people … Continue reading →

Posted in Advertising, Coca Cola, Soccer, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Viral marketing, Viral video | Tagged , , , , | Leave a comment

Social media influencers? According to Klout there are five trend-setters types

Posted on March 1, 2012 by Stefano

I like Klout even though I’m still trying to fully understand its boundaries and features. Anyway, it’s a good tool to measure social media influence these days. But, Is there any emerging model for social media influencers too? This is … Continue reading →

Posted in Marketing, News, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey | Tagged , , | Leave a comment