Category Archives: Social network

The Long Facebook Week (and the week-end too!): here’s a summary of news, hints and thoughts about this event [part I]

Posted on May 21, 2012 by Stefano

Last week has definitely been the (long) Facebook week (and the week-end too!): here’s a summary of news, hints and thoughts about the world’s greatest social network. Facebook shined in the past days in the news headlines and its IPO … Continue reading →

Posted in Business, Business Model, Facebook, Facebook IPO, Financial, Funding, Social Era, Social Media, Social network, Social news, Tech bubble, Tech industry, Wall Street | Tagged , , , , , | 1 Comment

ING-DiBa Bank features an unusual Basket challenge: high yields in user engagement with the ‘Free Throw’ tournament

Posted on May 1, 2012 by Stefano

German bank ING-DiBa Bank sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could … Continue reading →

Posted in Android, App world, Augmented reality, Case Study, Facebook, Facebook App, Fun, Gaming, Online Gaming, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, User Engagement, User experience, Videogames | Tagged , , , , , , , , | Leave a comment

Google+ hangouts? Here are some useful tips for business keeping in touch with their social contacts

Posted on April 26, 2012 by Stefano

Here’s a really cool tutorial with some sound advice about Google+ Hangouts and how to use them for businesses! Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool. … Continue reading →

Posted in Business, Google, Google Plus, Google+, Social Media, Social network | Tagged , , , , | Leave a comment

What is actually social data value? What is the value of a single “social-bit”?

Posted on April 11, 2012 by Stefano

What is the value of a tweet? How much does Yelp value a review? As a participant in the social media economy, how much value does your participation create for companies like Facebook and LinkedIn? Here comes a pretty infographic … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Infographic, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social value | Tagged , , , , , | Leave a comment

Facebook goes shopping and acquires Instagram; price tag: $1 billion

Posted on April 9, 2012 by Stefano

Breaking news: Facebook shoots a nice picture! Facebook is buying Instagram according to this post by Mark Zuckerberg. This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many … Continue reading →

Posted in Business, Business Model, Business Plan, Digital life, Digital media, Digital photography, Facebook, Facebook IPO, Instagram, iOS, iPhone, Photo, Photography, Social Era, Social family, social habits, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , , , | Leave a comment

Sport+TV? Here’s some unbiased opinion about the future

Posted on April 8, 2012 by Stefano

How will TV evolve? How will social TV change all this? ParisLemon says the future is iPad, its ability to watch a game and check all scores etc. I say the future is somewhere in the Social TV zone, where … Continue reading →

Posted in Internet TV, iPad, Social Era, Social Media, Social network, Social news, Social TV | Tagged , , , , | Leave a comment

Pin me up: according to Experian, Pinterest is the third most popular social network

Posted on April 6, 2012 by Stefano

Here we are: Pinterest, the new kid on the block has become the third competitor in the social network arena. Experian’s “2012 Digital Marketer: Benchmark and Trend Report” says social networking has reached new highs, with 91 percent of adults … Continue reading →

Posted in Case Study, Facebook, Free guide, Google+, News, Pinterest, Report, Research, Social Era, Social family, social habits, Social marketing, Social Media, Social network, Social news, Social survey | Tagged , , , , , | Leave a comment

Social media and advertising analytics trends and tools that are effective, profitable (and somehow even free!)

Posted on April 5, 2012 by Stefano

A nice post by KissMetrics about social-, and -web, analytics tool that help marketers plan and report strategies and campaigns effectively. We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook … Continue reading →

Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Infographic, Online advertisement, Social family, Social gaming, social habits, Social marketing, Social Media, Social network, Social news, Social survey | Tagged , , , , | Leave a comment

How social is B2B: facts and figures why businesses should use social media

Posted on April 4, 2012 by Stefano

InsideView‘s new infographic shows how effective social media marketing has become for B2B. A few hints: IBM reported a 400% increase in sales, in a pilot program of social selling, 41% of B2B companies on Facebook report generating leads, 67% … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Infographic, Social Era, Social marketing, Social Media, Social network | Tagged , , , , , | Leave a comment

Social Media TV Charts: who wins, who loses, where are TV viewers heading to?

Posted on April 1, 2012 by Stefano

Mashable reports with this cool infographics about Social TV trends and charts what happened in a middle-March week in the Social TV arena [Via Mashable]

Posted in Infographic, Report, Social Era, Social family, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social TV, TV ads, Uncategorized, User Engagement, User experience | Tagged , , , , | Leave a comment