Category Archives: Business Intelligence

How social is B2B: facts and figures why businesses should use social media

Posted on April 4, 2012 by Stefano

InsideView‘s new infographic shows how effective social media marketing has become for B2B. A few hints: IBM reported a 400% increase in sales, in a pilot program of social selling, 41% of B2B companies on Facebook report generating leads, 67% … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Infographic, Social Era, Social marketing, Social Media, Social network | Tagged , , , , , | Leave a comment

Social sites and revenues? Do they make money (and how)?

Posted on March 16, 2012 by Stefano

USBundles.com published a great infographics answering to one of the hottest question these days in social media. Do social network heavyweights make money? And… by the way… how? This infographic from USBundles shows how the most popular social sites have … Continue reading →

Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Facebook, Mobile advertisement, Online advertisement, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry | Tagged , , , , , | Leave a comment

Facebook releases new advertising infrastructure

Posted on February 29, 2012 by Stefano

New life and tools for Facebook advertising? Along with Timeline for brands, Facebook also introduced Premium Offers and Ads, which function similarly to Promoted Tweets. Marketers can pay to get their ads or Sponsored Stories some better real estate on … Continue reading →

Posted in Advertising, Business Intelligence, Business Model, Economy, Facebook, Facebook Advertising, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Marketing, Media, Mobile advertisement, Social marketing, Social network, Social news, Social survey | Tagged , , | Leave a comment

Facebook IPO: a comic cartoon explaining…

Posted on February 4, 2012 by Stefano

This may explain what’s doing Mark right now… Source: Chappatte, GenevaLunch

Posted in Business, Business Intelligence, Business Model, Business Plan, Facebook, Facebook IPO, Facebook Pages, Facebook Pages for Business, Facebook Timeline | Tagged , , , , , , , | Leave a comment

About creativity, time and good ideas – a nice book (and a video) that explains it almost all in a social way

Posted on January 29, 2012 by Stefano

Steven Johnson’s book is highly recommended: this is usually a book’s review ending line, I put it at the beginning since the book it’s about good ideas and good timing. Well, the good idea is grab a copy and the … Continue reading →

Posted in Amazon, Book, Business, Business Intelligence, Business Model, Business Plan, Case Study, Collaborative Work, CoWorking, Creativity, Digital life, Ideas, Job search, Job seeking, Marketing, Media, Science, social habits, Social Life, Social marketing, Social Media, Social network, Steve Johnson, User Engagement, User experience, User survey, Viral video, Youtube | Tagged , , , , , , , | Leave a comment

Innovative companies need innovative working people – and to get rid of someone…

Posted on January 28, 2012 by Stefano

I found this old post on Bloomberg Businessweek: I guess it’s higlhy provoking and gives acid, harsh feelings to a lot of people but, in the end, I guess there’s a lot of truth in these words. “I wanted a … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Entrepreneurship, Job search, Job seeking | Tagged , , , , , , | Leave a comment

B2B Facebook marketing best practices – and some real-world tips too!

Posted on January 20, 2012 by Stefano

Richard H. Levey from Chief Marketer wrote a great post about B2B Marketing on Facebook – not B2C, that’s overkill (even though a lot has still to be tested). B2B and social networks seems talking too little these days, so … Continue reading →

Posted in B2B, Brand, Business, Business Intelligence, Business Model, Business Plan, Case Study, Consultancy, Facebook, Facebook Pages, Facebook Pages for Business, Marketing, Mobile marketing, Social Life, Social marketing, Social Media, Social network, Social survey, User Engagement, User experience, User survey | Tagged , , , , | Leave a comment

Cloud computing for business: a well thought-out presentation

Posted on January 12, 2012 by Stefano

If you’re somehow wondering how this crazy little/big thing called Cloud will change your life – and your business, anytime soon, check this Slideshare presentation by Ramkumar Lakshminarayanan. Discovering the value of the cloud for the business View more presentations … Continue reading →

Posted in Amazon, Business, Business Intelligence, Case Study, Cloud, Cloud computing, Collaborative Work, Data center, Data mining, Data storage, Development, Server farm, Storage, Tech industry | Tagged , , , , , , | Leave a comment

Social Networks More Influential in Emerging Markets – in e-commerce too!

Posted on January 10, 2012 by Stefano

A recent report from Pew Research Center: “Global Digital Communication: Texting, Social Networking Popular Worldwide” found evidence that in these large emerging markets, including Mexico and Indonesia, social network penetration ranged from 56% to 86% of internet users. In some … Continue reading →

Posted in Advertising, Brand, BRIC, Business, Business Intelligence, Business Model, Business Plan, Case Study, Digital life, Digital media, Economy, Emerging countries, Entrepreneurship, Europe, Facebook, Financial, Marketing, Media, Mobile marketing, Online advertisement, Report, Search engine, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Tech industry, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Shopping with QR Code in the Korean subway: Tesco Home plus’ innovative marketing+selling concept

Posted on January 9, 2012 by Stefano

Looks like Koreans work really hard and are so busy that they have little time to go shopping… for food! Looks like Home plus, the Korean subsidiary of grocery chain Tesco (actually #2 in S.Korea), has found a smart & … Continue reading →

Posted in Advertising, App world, Asia, Brand, Business, Business Intelligence, Business Model, Case Study, Digital life, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, QR Code, Social initiatives, Social marketing, Social Media, South Korea, Tech industry, User Engagement, User experience, Web Marketing | Tagged , , , , , , | 1 Comment