Category Archives: News

Social media audience and conventional news: where and how people get and spread the word

Posted on July 10, 2011 by Stefano

The current issue of the Economist features an article aptly titled The people formerly known as the audience. So, what is the future of media, especially news? Where do all news come from (or will)? Surveys in Britain and America … Continue reading →

Posted in Digital media, Economy, Facebook, Magazine, Marketing, Media, News, Social marketing, Social Media, Social network, Twitter, Web, Web 2.0 | Tagged , , , , , , | Leave a comment

MySpace’s future? Ask Justin Timberlake, he’s got a plan

Posted on July 7, 2011 by Stefano

Back in 2005, MySpace marked history with News Corp’s original purchase price in excess of $580 million. Giving more headeaches and dismay to Mr. Murdoch, MySpace was sold last week to an advertising network called Specific Media for a mere … Continue reading →

Posted in Digital music, Entrepreneurship, Facebook, Marketing, Media, MySpace, News, Social initiatives, Social marketing, Social Media, Social network | Tagged , , , , | Leave a comment

Harvard Business Review questions (and answers) about Social Media Strategy

Posted on June 24, 2011 by Stefano

July August issue of Harvard Business Review features a great article: “What’s Your Social Media Strategy?” Authoritative askers, pretty good answers. In this research, four authors managed to define four distinct social media warriors profiles along with case histories, facts … Continue reading →

Posted in Economy, Magazine, Mobile marketing, News, Social initiatives, Social marketing, Social Media, Social network, Social survey, Tech industry, User survey, Web 2.0, Web Marketing | Tagged , , , , | Leave a comment

McDonald’s nice marketing idea: Pick’n’Play with smartphones, watch on wall videos – and get a free lunch too!

Posted on June 15, 2011 by Stefano

People may do anything for a free lunch (don’t mind “There ain’t no such thing as a free lunch”) these days – or just to have fun? Even stare at an interactive billboard outside a McDonald’s in Stockholm and play … Continue reading →

Posted in App world, Brand, Fast food, iPad, iPad 2, iPhone, Marketing, McDonald's, Mobile marketing, News, Online advertisement, Smartphone, Social initiatives, Social marketing, Social Media, Social survey, User survey, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment

Fast food, social media, user survey: an infographic that tells a lot – and it’s not that fast

Posted on June 13, 2011 by Stefano

Fast food is a part of American life, whether we like it or not. But social media users aren’t scarfing down that junk, are they? Sounds like a good topic for a survey filled with statistics that are both obvious … Continue reading →

Posted in Infographic, Marketing, McDonald's, News, Social initiatives, Social marketing, Social Media, Social survey, User survey | Tagged , , , | Leave a comment

Tech bubble – again?

Posted on May 28, 2011 by Stefano

Current issue of The Economist has a cover story that looks like a dejavù: a tech bubble report – and a tech bubble burst warning. Same again, only different So is history indeed about to repeat itself? Those who think … Continue reading →

Posted in China, Economy, Entrepreneurship, Financial, Magazine, Marketing, News, Social initiatives, Social marketing, Social Media, Social network, Startup, Tech bubble, Tech industry | Tagged , , , | Leave a comment

Japan earthquake: so many reasons to mourn, pray and think

Posted on March 13, 2011 by Stefano

Earthquakes are part of everyday life in Japan, but nothing seems to compare to what happened two days ago (and is still going on). Earthquake, tsunamis and now, nuclear plant crisis and meltdown threat. From the words of Japan’s PM: … Continue reading →

Posted in History, Japan, News | Tagged , , | 1 Comment